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Printing And Designing Solutions For Branding

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Whether it is a small thing such as swing tag on your clothes, a visiting card in your pocket or a bigger object such as books or newspaper, printing is omnipresent. This modern invention has come a long way and has become an integral part of our lives.

 

Thanks to printing servicesyou can now easily get any type of printing done easily. Many printing companies provide online services for printing. There are many methods of printing techniques used, based on the type and quality of printing required.

 

All printing process are relatedto two types of areas on the final output:

1   Image of printing areas

2   Non-image/non-printing area

 

When the datais ready for the prepress step, each printing process has definitive means of segregating the image from the non-image areas. After this the real process of printing starts.

 

The pioneering method in this industry is said to be woodblock printing. This was later replaced by moveable and rotary printing techniques. A number of printing processes are available on the market these days like offset printing, gravure printing, letterpress printing, laser printing, pad printing, flexography.

 

Out of these offset printing is mostly used. Most books and magazines make use of this lithography. Gravure printing is used for long high quality print runs. Laser printers are used in offices and printing bills and documents. Pad printing is a special technique to print on three-dimensional surfaces.

 

Out of all printing processes, letterpress printing is used for large publications. Letterpress printing involves several stages such as composition, imposition, lock up and printing.The art of letterpress printing has evolved over years. Now-a-days several variants of this technique are used for making adhesive/non-adhesive labels, cup stocks and tube laminates.

 

The use of ultra-violet curing ink has added charm to the process.The newer versions of this printing are on par with flex printing. These have a better printing quality and are also user friendly. Stationary designing and printing are one of the most used services that requires letterpress printing. It is used for branding the objects.It has four types:

 
  1. Letterpress printing: Here the characters are impressed on the page. It is usually done with the single color.

 
  1. Engraving: It creates raised surfaces on the paper.

 
  1. Embossing: Here the design is cut on comparatively harder surface.

 
  1. Thermo graphic printing: It is a low cost manufacturing process. In this method, a powdered polymer is used along with the ink.
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