Video Sells the Sizzle and the Steak!
The best way to sell food of any kind is with what the pros call "appetite appeal.
" Get someone to look at a sizzling steak, or a juicy burger, or a big slice of apple pie and the normal reaction is "I want some of that!" People respond to beautiful photography of appetizing food.
They always have and always will.
If you want proof that it works, just look at any cooking magazine and count the pages of glossy food photos and full-page ads of delicious food.
Good food photos make people hungry.
Well, the same goes for video - times two! Appetite appeal works even better on video because the camera moves and music add to the effect and get viewers even hungrier.
Savvy restaurateurs have found out that videos that show off their food increase reservations and sales.
And they've found out that the best way to deliver those videos to potential customers is via the Internet.
Almost every restaurant of any size has a web page - and the good ones have videos embedded in them.
But many restaurant owners and managers don't know how to drive customers to their site.
They count on search engines to direct customers to them.
There is a better solution, though.
A group in Silicon Valley has created a site just for restaurants.
It's called RestaurantChooser.
Com and it features videos that showcases the food, ambiance and service of restaurants.
And only restaurants.
So customers know that when they go to RestaurantChooser.
Com they will be able to take a look at the restaurant and what it has to offer before they make a reservation or get in the car to check it out.
Say you're looking to impress a date, RestaurantChooser.
Com lets you find the cozy romantic spot that's just right.
Or if you want to find a kid-friendly spot that the grown-ups will like too, RestaurantChooser.
Com lets you see if the restaurant is a good choice for the family.
Every restaurant marketer should know about, and be listed on RestaurantChooser.
Com so that they can take advantage of the power of appetite appeal.
It's the Internet way to sell both the sizzle and the steak.
" Get someone to look at a sizzling steak, or a juicy burger, or a big slice of apple pie and the normal reaction is "I want some of that!" People respond to beautiful photography of appetizing food.
They always have and always will.
If you want proof that it works, just look at any cooking magazine and count the pages of glossy food photos and full-page ads of delicious food.
Good food photos make people hungry.
Well, the same goes for video - times two! Appetite appeal works even better on video because the camera moves and music add to the effect and get viewers even hungrier.
Savvy restaurateurs have found out that videos that show off their food increase reservations and sales.
And they've found out that the best way to deliver those videos to potential customers is via the Internet.
Almost every restaurant of any size has a web page - and the good ones have videos embedded in them.
But many restaurant owners and managers don't know how to drive customers to their site.
They count on search engines to direct customers to them.
There is a better solution, though.
A group in Silicon Valley has created a site just for restaurants.
It's called RestaurantChooser.
Com and it features videos that showcases the food, ambiance and service of restaurants.
And only restaurants.
So customers know that when they go to RestaurantChooser.
Com they will be able to take a look at the restaurant and what it has to offer before they make a reservation or get in the car to check it out.
Say you're looking to impress a date, RestaurantChooser.
Com lets you find the cozy romantic spot that's just right.
Or if you want to find a kid-friendly spot that the grown-ups will like too, RestaurantChooser.
Com lets you see if the restaurant is a good choice for the family.
Every restaurant marketer should know about, and be listed on RestaurantChooser.
Com so that they can take advantage of the power of appetite appeal.
It's the Internet way to sell both the sizzle and the steak.
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