Niche marketing can be an incredibly lucrative and freeing business. It's lucrative because the possibility is there to earn massive amounts of money if done correctly, and it's freeing because you can literally work anywhere as long as you have an Internet connection and a little bit of time. But before you can start making money from niche marketing, you must learn the niche marketing basics. And while it's difficult to explain all of the basics in one or two paragraphs, the following should fill you in on what you need to do if you want to make the kind of money the experts pull in year after year with these very niche marketing techniques.

Niche Marketing How To Basics

To make it niche marketing, you must first choose a subject. This subject will need to be something you are incredibly knowledgeable about, for you must establish authority and relevancy very early on if you are going to gather a following. You must also be able to write extensively about this niche, conveying that same authority. To choose the right niche, you need tons of research. This enables you to see what subjects are highly searched for, but that don't have a lot of competition. What you want is a populated cross-section of the community that has money to spend a problem that needs solving.

The Proper Keyword Research

The next step in his niche marketing how to is to engage in keyword research. You're again looking for highly searched for, but low-competition keywords related to the niche you've chosen. What keywords and phrases are searchers using to try and solve their problems? These are the keywords you'll want to use in your niche marketing business.

Research Your Competition and Audience

Once you have a niche and all your keywords picked out, your next step is to research your competition and your target audience. You should get online and search for your competitors' websites and squeeze pages. You should then search for and research your target audience on social networking platforms like Twitter, Facebook and YouTube. Really study what your audience says and pay attention to the questions they ask. What problems do they really need solving, and what have they tried before that didn't quite work for them? This is all fodder that you can use in your own business.

When you know exactly what your audience wants and you find out what your competition is failing to deliver, you can step up and become the hero.

Establish a Web Presence

If you want to reach out to your target audience and you want to adequately solve your target market's problems, you must first establish a web presence. The easiest way to do that is to purchase a domain name and then put a squeeze page where you can collect highly-targeted email addresses. This will enable you to build a list that, if you manage to keep your list happy, will produce again and again.

Building a List

An effective squeeze page includes eye-catching graphics and copy that converts. The copy should speak directly to the visitor. Whatever problem the squeeze page promises to solve, the copy should include the trials and tribulations the visitor has undoubtedly gone through up to this point, along with all the benefits of subscribing to your opt-in list.

Free Giveaway

It seems these days that everyone is worried about privacy and so you may have some trouble getting people to part with their email addresses. But if you offer a high-value, free giveaway, your audience will have no problem handing over their contact information. The free giveaway could be an e-book, an e-report, a video series, a webinar, or anything else that the prospect will find valuable. Make sure you also let your subscribers know that their email address will never be sold or traded and that their contact information is entirely save with you, and make sure you let your audience know that you'll never spam their inbox.

Leveraging Your List

That's all there is to niche marketing. Of course, you don't need to build a list. You can find a target audience, do all the research and you can start selling products to your target audience right away. But a list will build that coveted authority and it will also establish a bond between you and your subscribers that can't easily be broken. That means that, if you play your cards correctly, you will become trusted by your audience and they will look forward to any suggestions you have for solving their problems. This is when you can offer product links and even affiliate links in your communications to your list so that you can establish an income stream that doesn't shut off.

The Easy Way to Niche Marketing

This niche marketing how to assumes that you know how to do all the research and that you have an ideal niche picked out. Of course, you can also outsource your niche marketing efforts. A team can conduct all the research and can provide you with all the materials you need to get started right away. If you were to complete a package like the one above, including the squeeze page, free e-offer, and the messages to send out to your subscribers once they opt-in, you'd be looking at hours upon hours of hard work. And most of those hours consists of research alone!

A better idea is to have an outsourcing team create the squeeze page, e-report or e-book giveaway, the autoresponders to send out to your subscribers and even articles, press releases and videos to promote the squeeze page once it's live. This is called a complete niche marketing package and it's the easiest way to get started with IM, hands down.

But you don't need to hire a team. If you're great at web design, copywriting, video production and coding, you can have a squeeze page live and ready to go in no time, ready to collect highly-targeted addresses from your target audience that has a problem they desperately want solved. That's where you come in. Use this niche marketing how to and you'll go far.