Possibly one of the most interesting and well researched areas of sales and marketing these days is the topic of "buyers psychology".
In other words - why do people buy particular products, when are they most likely to make their purchases, and what can sellers and suppliers do to make people buy their products.
Most of us have heard of the psychology employed at the supermarket.
You always enter through the fruit and vegetable department, because this freshens your mood, and relaxes the senses.
Common products are placed at eye level, so that consumers can progress through the supermarket faster, and find things easily.
Expensive products are displayed on the top shelves, whilst cheap and budget products are at the bottom.
None of this is a coincidence.
Supermarket owners commission specialty psychologists to design store layouts, and hence ensure all strategies are as "buyer friendly" as possible.
But this is certainly not just the case for supermarkets.
Anyone who wants to successfully sell products to the general public needs an understanding of these key concepts if they want to ultimately turn a profit.
Knowing this, it comes as no surprise that people running network marketing businesses often educate themselves on such topics.
Even more so than supermarkets, independent business owners must ensure that their advertising dollars and efforts are structured correctly, effectively, and represent value for money.
At the end of the day - if the advertising is not bringing in more revenue than it is costing, something is wrong - and in 9 out of 10 cases, it is probably the psychological aspects behind the campaign.
Once you realize this, you will understand the vital importance of familiarizing yourself with the thoughts and ideas of the general consumer population.
This may seem like a complex task to begin with, and make no mistake - this will require a lot of reading.
However, when you are able to deliver tangible results with the knowledge you gain, it will soon become very obvious that this is the key to succeeding and growing your network marketing business.
But that is certainly not all there is to it.
Yes, there is a lot in it for you as the business owner.
Increased revenue, profits, capital growth, distribution networks, and in the long run - free time, are all up for the taking.
However - the people you sell to are also in for a windfall from your new knowledge.
Ever heard of something called "buyers remorse"? It's that feeling of regret, shame, and embarrassment following a purchase - when it's too late to get your money back.
Whilst it may seem like this is an irrelevant emotion to deal with (because you have already earned your money as the seller), it actually has more of an impact on your bottom line than you may think.
Remember - humans are highly social creatures.
We talk, discuss, gossip, and spread information amongst ourselves about our every day lives, relationships and - yes, you guessed it - purchases.
If, therefore, a particular consumer regrets their recent purchase of your products, the friends of this person will probably be told about the remorseful feelings.
That hurts your image as a seller, and could potentially jeopardize future sales.
However, if you learn the ropes of buyers psychology - you should be able to eliminate the feeling of remorse altogether, and hence further your marketing efforts by the invaluable medium of "word of mouth".