For a small business (to a mid-sized business), if you really are looking to get your business name out in the minds of the consumers, the best way to do so is by offering them products which feature the business name on it. From things like t-shirts, printed lanyards, mouse pads, and things which they will use on a daily basis, like printed mugs. The use of a printed mug for marketing and as an advertising tool is probably the best choice a company can decide upon using, in order to really reach the largest target audience, and to spend a very low amount in making the mugs in order to offer (or sell) to consumers in the market.

Having mugs printed is something which is a great way for the consumer to really remember a business name. Mugs are something neutral, can be given to both men and women, are durable, are used on a daily basis, in most cases more than once a day, and they are the type of item that people love receiving, and the type of item which will not offend any consumer as will other products which businesses might employ as advertising tools. Mugs are the perfect way to place the business name on a product, and mass produce the product, so it can be offered to a large audience base, and cost the business a low cost in terms of advertisement and marketing product.

Choosing something as simple as placing the company name or logo on a mug, is a way of the consumer seeing your company's name every time they use the mug. Especially when businesses give away these promotional mugs, for example, when they get a person as a new client, or when they are just offering advertisements to promote the business. And, the next time that a consumer is ready to buy a product your business sells, they are going to remember your company's name, due to the fact that they are seeing it on a daily basis using the great promotional mug you gave them.

So, if you really want to reach a large audience base, for a fairly low advertising cost, and want to make the kind of product which can be given to all consumers, then the use of printed mugs as an advertising mechanism is really a great way for a business to get their name out there. Not only will consumers and potential consumers love the mug that you gave them, but, you are going to spend a pretty low cost (per mug) when you have these mugs printed in mass quantities.

So, really offer a great product to your consumers, and choose mugs as a promotional tactic.