Why a Blog? What"s the Point?
A question that comes up a lot for me is; exactly what is the purpose of my blog? Is it there just to take up space? Do I use it to give my random thoughts and opinions about different subjects? Or is there actually a method to my madness? So I wanted to take a moment and see if I can shed some light on the subject Brief History Coined in 1997 by Jorn Barger, the word "Blog" originates from the combination of the phrase, "Web Log".
The overall structure of a Blog resembles that of a regularly updated journal or diary that is posted on the Internet by the writer.
Now, I remember hearing about Blogs growing up, but back then it seemed the topics mainly consisted of political banter or some kind of breaking news report that you would not necessary hear about from mainstream media.
Today, you have a multitude of bloggers and topics ranging from the rants of a disgruntled network marketer to the fashion advice of the "stylista".
Also, with the growing popularity of Online and Network Marketing, the blog has become a "must have" tool of the trade.
Why? Because of the ridiculous amount of people you can reach through the internet.
I just had visitors from Brazil and Russia on my site! You gotta love it! What's the difference between a Blog and a Website? A blog is basically a free or hosted website that is formatted in a specific way that is distinctive from the traditional website.
Unlike a web site, blogs utilizes both Pages and Posts.
Pages are normally static in nature and is used to provide basic information on a particular subject, which usually never changes.
An example of a page would be a Contact US page or an About Us page.
A Post on the other hand, located on the Home Page of a blog, is one of the main elements that differentiate a blog from a website.
It is made up of the ongoing and updated articles of the blogger, and also provides a section for the reader to comment and have a rapport with the blogger.
The main purpose is to develop a relationship with your readers and if you have a business, provides you with a list of potential clientele...
The power is in the list.
The topic of these articles is determined by the type of blog the individual is producing.
In other words, subject matter is usually targeted to a specific demographic or group depending on the intentions of the blogger.
In Essence, a blog is a more personal and intimate look at you, the writer/business owner, whereas a traditional website focuses mainly on your business or organization.
In order to be competitive these days, you do need to develop an online presence and incorporate a website that showcases your company.
However, if you understand human nature, you know that people like to do business with someone they know and can trust.
Utilizing a blog that showcases YOU the individual, gives people the opportunity to get to know who you are and provides a platform for branding yourself as well as your business.
If you are a Network Marketer, it is even more important to market yourself through a blog.
In the world of multilevel marketing, an independent distributor is usually given a generic website to send their traffic to.
Unfortunately, there are thousands of other distributors with that exact same website.
So how do you stand out from all the rest? You guessed it, a blog.
Send your prospects there first before you introduce your generic website.
This is very effective.
2 Basic Types of Blogs A Personal Blog is for those individuals who just enjoy writing or story telling, or feel they have something important to share with others.
If you fall in this category, go with a free site like WordPress.
com and start blogging! If you are a small business owner, online marketer or network marketer, then a Marketing Blog is for you.
This kind of platform acts as your hub for everything else that you are doing.
This is your headquarters, of sorts.
It gives you the ability to leverage the internet in order to promote your business more efficiently and economically.
It affords you the capability to attract targeted and qualified leads, so you don't have to chase your friends and family for business ('cause, hellooo, they don't care about starting a business!).
It also gives you the opportunity to create relationships by providing valuable information to your reader, as well as earn money through affiliate marketing, all at the same time.
And, If you haven't figured it out yet, this is my kind of blog.
The overall structure of a Blog resembles that of a regularly updated journal or diary that is posted on the Internet by the writer.
Now, I remember hearing about Blogs growing up, but back then it seemed the topics mainly consisted of political banter or some kind of breaking news report that you would not necessary hear about from mainstream media.
Today, you have a multitude of bloggers and topics ranging from the rants of a disgruntled network marketer to the fashion advice of the "stylista".
Also, with the growing popularity of Online and Network Marketing, the blog has become a "must have" tool of the trade.
Why? Because of the ridiculous amount of people you can reach through the internet.
I just had visitors from Brazil and Russia on my site! You gotta love it! What's the difference between a Blog and a Website? A blog is basically a free or hosted website that is formatted in a specific way that is distinctive from the traditional website.
Unlike a web site, blogs utilizes both Pages and Posts.
Pages are normally static in nature and is used to provide basic information on a particular subject, which usually never changes.
An example of a page would be a Contact US page or an About Us page.
A Post on the other hand, located on the Home Page of a blog, is one of the main elements that differentiate a blog from a website.
It is made up of the ongoing and updated articles of the blogger, and also provides a section for the reader to comment and have a rapport with the blogger.
The main purpose is to develop a relationship with your readers and if you have a business, provides you with a list of potential clientele...
The power is in the list.
The topic of these articles is determined by the type of blog the individual is producing.
In other words, subject matter is usually targeted to a specific demographic or group depending on the intentions of the blogger.
In Essence, a blog is a more personal and intimate look at you, the writer/business owner, whereas a traditional website focuses mainly on your business or organization.
In order to be competitive these days, you do need to develop an online presence and incorporate a website that showcases your company.
However, if you understand human nature, you know that people like to do business with someone they know and can trust.
Utilizing a blog that showcases YOU the individual, gives people the opportunity to get to know who you are and provides a platform for branding yourself as well as your business.
If you are a Network Marketer, it is even more important to market yourself through a blog.
In the world of multilevel marketing, an independent distributor is usually given a generic website to send their traffic to.
Unfortunately, there are thousands of other distributors with that exact same website.
So how do you stand out from all the rest? You guessed it, a blog.
Send your prospects there first before you introduce your generic website.
This is very effective.
2 Basic Types of Blogs A Personal Blog is for those individuals who just enjoy writing or story telling, or feel they have something important to share with others.
If you fall in this category, go with a free site like WordPress.
com and start blogging! If you are a small business owner, online marketer or network marketer, then a Marketing Blog is for you.
This kind of platform acts as your hub for everything else that you are doing.
This is your headquarters, of sorts.
It gives you the ability to leverage the internet in order to promote your business more efficiently and economically.
It affords you the capability to attract targeted and qualified leads, so you don't have to chase your friends and family for business ('cause, hellooo, they don't care about starting a business!).
It also gives you the opportunity to create relationships by providing valuable information to your reader, as well as earn money through affiliate marketing, all at the same time.
And, If you haven't figured it out yet, this is my kind of blog.
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