Business Blogging - 5 Reasons Why You Need a Blog For Your Online Business
Blogging is one of the easiest ways to engage with your customers and prospects and you can now host blogs on your own server with the likes of Wordpress' self-hosted blog service.
Hosting your own blog allows you to retain your company branding by merely attaching the blog to an extension of your company URL.
Here are the reasons a company blog is important for your online business.
1.
The Search Engines Love Blogs Yes, the search engines really do like blogs.
The trouble with static corporate websites is that they are rarely updated whereas blogs are easy to update.
The search engines love fresh content and by having a blog you are in a position to quickly add new content whenever you feel, a blogging schedule is recommended, but at least one post per week.
A well designed blog with solid content can easily creep up the search engine rankings increasing your companies exposure and potential profits.
2.
Acquiring Testimonials A blog is the perfect place to garner customer testimonials for services or products that have been purchased.
This is a quick and easy way of providing prospects with the necessary social proof that you are a reputable company.
3.
F.
A.
Q.
A blog allows you to answer frequently asked questions about your services or products for the world to see.
This also makes it easy for you to acquire blog content as it is coming directly from your customers.
You can also have a main F.
A.
Q.
page and use the blog to provide partial answers that point to the full answer on the said page.
4.
Announcements A blog is a great way of providing announcements about new services and products that your company is working on.
You can provide your readers with the status of the service or products development.
Another great thing about making announcements is you will be able to let your prospects and customers know that you are running a special promotion such as money off or a two for one deal etc.
5.
Lead Capture A blog is a great way of capturing a prospects name and email address so that you can begin an email marketing campaign.
Simply provide your readers with what is known as an ethical bribe, basically, they give you their name and email and in return you will give them something such as a free report, a discount voucher, time limited access to a service etc.
It can take anywhere from 5 to 7 contacts with a person before they will purchase from you and email marketing is a great way of doing this.
Additionally, blogs also make it easy for readers to subscribe using the RSS feed and ping services.
Add a blog to your business website today and reap the many benefits this will do for you and your company.
Hosting your own blog allows you to retain your company branding by merely attaching the blog to an extension of your company URL.
Here are the reasons a company blog is important for your online business.
1.
The Search Engines Love Blogs Yes, the search engines really do like blogs.
The trouble with static corporate websites is that they are rarely updated whereas blogs are easy to update.
The search engines love fresh content and by having a blog you are in a position to quickly add new content whenever you feel, a blogging schedule is recommended, but at least one post per week.
A well designed blog with solid content can easily creep up the search engine rankings increasing your companies exposure and potential profits.
2.
Acquiring Testimonials A blog is the perfect place to garner customer testimonials for services or products that have been purchased.
This is a quick and easy way of providing prospects with the necessary social proof that you are a reputable company.
3.
F.
A.
Q.
A blog allows you to answer frequently asked questions about your services or products for the world to see.
This also makes it easy for you to acquire blog content as it is coming directly from your customers.
You can also have a main F.
A.
Q.
page and use the blog to provide partial answers that point to the full answer on the said page.
4.
Announcements A blog is a great way of providing announcements about new services and products that your company is working on.
You can provide your readers with the status of the service or products development.
Another great thing about making announcements is you will be able to let your prospects and customers know that you are running a special promotion such as money off or a two for one deal etc.
5.
Lead Capture A blog is a great way of capturing a prospects name and email address so that you can begin an email marketing campaign.
Simply provide your readers with what is known as an ethical bribe, basically, they give you their name and email and in return you will give them something such as a free report, a discount voucher, time limited access to a service etc.
It can take anywhere from 5 to 7 contacts with a person before they will purchase from you and email marketing is a great way of doing this.
Additionally, blogs also make it easy for readers to subscribe using the RSS feed and ping services.
Add a blog to your business website today and reap the many benefits this will do for you and your company.
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