How to Win Clients and Influence Income
The sales conversion of a prospect to a client requires multiple touches and building a relationship of trust.
When a prospect first meets you, the service provider that can solve their problem, they probably have questions and some skepticism.
Can they trust you? Will you do what you say you will do? Will they get the results promised them? Some questions can be answered from an initial conversation.
Some questions take time.
If you want to increase your sales conversion and influence your income, you need time.
You need time to earn trust.
You need time to build relationships.
You need time to prove your worth to them.
You need time to win them over.
Over time and repeated contact with you, prospects learn that they can count on you to do what you say you'll do.
They see that you know what you're talking about.
They learn that you really are a trusted expert in your field.
Some ways clients can get to know you are through:
Today conversations occur in a number of ways.
You may have a phone call with a prospect to get to know each other and "see if you're the right fit" for each other.
Some conversations are virtual - posts and comments on social media, notes via email.
All these things help a prospect get to know you and your personality.
Testimonials help prospects trust you and your ability to bring results.
It is one thing when someone tells you they can get you results.
It is another thing to hear from a 3rd party that they got results from working with you.
Testimonials can be on your website, in your emails, as recommendations on LinkedIn, and even printed and sent in the mail.
As you provide great information that pertains to your clients' problems, it establishes your expertise and helps people trust you.
Prospects can access information through blog posts, social media posts, e-newsletters, videos, audios, guest interviews on podcasts and radio shows, etc.
The more your prospects come to trust your ability to solve their problems, the quicker the sales conversion process.
When you meet a prospect, invite them into your circle.
Introduce them to yourself by connecting on social media, inviting to your email list, and starting the conversation.
As you reach out to them directly and virtually, they will get to know you.
As you earn their trust, you will win new clients and that will influence your income.
When a prospect first meets you, the service provider that can solve their problem, they probably have questions and some skepticism.
Can they trust you? Will you do what you say you will do? Will they get the results promised them? Some questions can be answered from an initial conversation.
Some questions take time.
If you want to increase your sales conversion and influence your income, you need time.
You need time to earn trust.
You need time to build relationships.
You need time to prove your worth to them.
You need time to win them over.
Over time and repeated contact with you, prospects learn that they can count on you to do what you say you'll do.
They see that you know what you're talking about.
They learn that you really are a trusted expert in your field.
Some ways clients can get to know you are through:
- Conversation
- Testimonials
- Information
Today conversations occur in a number of ways.
You may have a phone call with a prospect to get to know each other and "see if you're the right fit" for each other.
Some conversations are virtual - posts and comments on social media, notes via email.
All these things help a prospect get to know you and your personality.
Testimonials help prospects trust you and your ability to bring results.
It is one thing when someone tells you they can get you results.
It is another thing to hear from a 3rd party that they got results from working with you.
Testimonials can be on your website, in your emails, as recommendations on LinkedIn, and even printed and sent in the mail.
As you provide great information that pertains to your clients' problems, it establishes your expertise and helps people trust you.
Prospects can access information through blog posts, social media posts, e-newsletters, videos, audios, guest interviews on podcasts and radio shows, etc.
The more your prospects come to trust your ability to solve their problems, the quicker the sales conversion process.
When you meet a prospect, invite them into your circle.
Introduce them to yourself by connecting on social media, inviting to your email list, and starting the conversation.
As you reach out to them directly and virtually, they will get to know you.
As you earn their trust, you will win new clients and that will influence your income.
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