Blogging for Business
Creating a blog is a great way of raising the profile of your business and potentially earning money online.
Blogs aren't always the self-indulgent tut that many think them to be, but they can be super-beneficial to you on a business level too.
They can be used to promote your own particular product or service, or you can do what's known as "affiliate" marketing, ie using your own blog to promote other peoples products for some kind of commission or incentive.
One of the key benefits of blogs is that Google and all the other search engines simply adore them.
This is because of the way they are constantly updated and the amount of traffic movement, plus you have scope to encompass all types of different content whilst your blogging to make you more search-engine friendly.
Remember that websites that are regularly updated are always scoring more optimisation points with the search engines so keep it regular! And this is free traffic...
you're not paying SEO specialists to boost your rankings, you're organically nurturing your own rankings to get more hits.
You can throw as much or as little time at this as you wish...
but be structured.
Don't just regurgitate all the drivel of your day.
Be relevant and be interesting.
Also get to the point...
people will soon tire of reading reams of text if they can't cut to the chase.
And be clever about it too...
what do people search for in the search engines? Make your text reflect what people might be looking for.
Try not to use jargon or slang and put on a lay-man hat from time to time and think about what someone from outside your interest or industry might be searching for to find what you do.
And then measure it...
see what works and use it again and again.
Moreover, see what other people are doing that works and emulate it.
It's not cheating, after all, imitation is the sincerest form of flattery! Try it in different places..
..
your website, your social networking pages.
After all, what are Twitter and Facebook if not abridged means of blogging.
It's out there, it's free and it WILL benefit your business..
..
give it a go!
Blogs aren't always the self-indulgent tut that many think them to be, but they can be super-beneficial to you on a business level too.
They can be used to promote your own particular product or service, or you can do what's known as "affiliate" marketing, ie using your own blog to promote other peoples products for some kind of commission or incentive.
One of the key benefits of blogs is that Google and all the other search engines simply adore them.
This is because of the way they are constantly updated and the amount of traffic movement, plus you have scope to encompass all types of different content whilst your blogging to make you more search-engine friendly.
Remember that websites that are regularly updated are always scoring more optimisation points with the search engines so keep it regular! And this is free traffic...
you're not paying SEO specialists to boost your rankings, you're organically nurturing your own rankings to get more hits.
You can throw as much or as little time at this as you wish...
but be structured.
Don't just regurgitate all the drivel of your day.
Be relevant and be interesting.
Also get to the point...
people will soon tire of reading reams of text if they can't cut to the chase.
And be clever about it too...
what do people search for in the search engines? Make your text reflect what people might be looking for.
Try not to use jargon or slang and put on a lay-man hat from time to time and think about what someone from outside your interest or industry might be searching for to find what you do.
And then measure it...
see what works and use it again and again.
Moreover, see what other people are doing that works and emulate it.
It's not cheating, after all, imitation is the sincerest form of flattery! Try it in different places..
..
your website, your social networking pages.
After all, what are Twitter and Facebook if not abridged means of blogging.
It's out there, it's free and it WILL benefit your business..
..
give it a go!
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