5 Ways to Increase Retail Sales - That Work Every Time!
So what are the best way to increase sales dramatically? Are you ready for them? Our company philosophy is that its better to entice your existing customers to buy again, rather than to be constantly chasing new customers.
We all know the figures on how expensive this can be, because you have to actively find and entice new customers, whereas you already have the contact details for your past customers as well as a basic idea of their preferences...
So you're definitely ahead of the competition here.
I know that this idea is simple, but its also essential.
There's so many things to think about each day when you run a business, that it can get a bit forgotten amid all the other daily dramas...
So here's my latest thoughts - some are simple and others require a bit more planning, but they're all worth a go...
! 1.
Set up a sales incentive programme: Why do so many businesses have sales incentives in place? because they work - offer a manicure, a voucher, a product you have in store, or even a prize and set up a little bit of healthy competition between your staff.
2.
Encourage your sales staff to upsell or cross sell: If you're selling a pendant, then show the earrings as well and always always always mention the benefits.
3.
Tier your customers: There should be a clear difference between your regular customers and other customers, so that your regular customers can see that you value them.
There are many ways that you can show customers that you value them, from simple things like greeting them by name, to larger benefits like small discounts or extended credit.
4.
Customer rewards programme: Many large businesses have this in place, but there's no reason why us smaller businesses can't do this.
From discount on a customers birthday, to a points system that earns rewards.
5.
Throw in something extra: Whether it's a voucher for future discount, additional information on how to use the product, or a fantastic genuine smile.
People love to get more than they thought they were getting.
A gesture doesn't have to be large to be effective...
The irony of good customer service is that over time, it brings in more new customers than promotions and price cutting do, which is a huge benefit for small businesses and an area we can really excel in.
For more hints and tips jump over to my website and subscribe for a wealth of FREE information...
We all know the figures on how expensive this can be, because you have to actively find and entice new customers, whereas you already have the contact details for your past customers as well as a basic idea of their preferences...
So you're definitely ahead of the competition here.
I know that this idea is simple, but its also essential.
There's so many things to think about each day when you run a business, that it can get a bit forgotten amid all the other daily dramas...
So here's my latest thoughts - some are simple and others require a bit more planning, but they're all worth a go...
! 1.
Set up a sales incentive programme: Why do so many businesses have sales incentives in place? because they work - offer a manicure, a voucher, a product you have in store, or even a prize and set up a little bit of healthy competition between your staff.
2.
Encourage your sales staff to upsell or cross sell: If you're selling a pendant, then show the earrings as well and always always always mention the benefits.
3.
Tier your customers: There should be a clear difference between your regular customers and other customers, so that your regular customers can see that you value them.
There are many ways that you can show customers that you value them, from simple things like greeting them by name, to larger benefits like small discounts or extended credit.
4.
Customer rewards programme: Many large businesses have this in place, but there's no reason why us smaller businesses can't do this.
From discount on a customers birthday, to a points system that earns rewards.
5.
Throw in something extra: Whether it's a voucher for future discount, additional information on how to use the product, or a fantastic genuine smile.
People love to get more than they thought they were getting.
A gesture doesn't have to be large to be effective...
The irony of good customer service is that over time, it brings in more new customers than promotions and price cutting do, which is a huge benefit for small businesses and an area we can really excel in.
For more hints and tips jump over to my website and subscribe for a wealth of FREE information...
Source...