How to Use Photos to Improve Your Social Marketing Strategy
With so many businesses using social media these days, how can you possibly expect your small business to stand out in the crowd? Well, they say a picture is worth a thousand words and that still holds true on social networks.
Posts that include a great image encourage more interaction with followers, so this is what your business needs to focus on if you want to get noticed.
Learn how to take a great photo Most everyone knows how to snap a picture.
Anyone with a cell phone can click a few off easily.
But there is a difference between knowing how to snap a picture and being able to capture an image that is worth sharing.
Social networks like Pinterest and Instagram put a lot of emphasis on great images.
If you scroll through the most popular images on Pinterest, you will notice that these are not quick clicks with the cell phone.
Those images are carefully created to show to the best advantage.
Take time to familiarize yourself with the equipment you have and the techniques needed to get the most out of it.
You don't have to have a $1,000 in fancy photography equipment to get some amazing shots.
It just takes understanding how to hold the camera you are using, getting the angle and composition right, and of course great subject matter.
Showcase your products Be cautious with this! While you do want to promote the products you are selling, you don't want to turn into the door-to-door salesman that everyone avoids.
On Pinterest, have one board dedicated to products and have several other boards that relate to your business without being too self-promotional.
When you post images to Facebook or Instagram, it is a good idea to ask your fans to submit photos of themselves using your products.
It's a good way to promote yourself without being pushy.
Welcome your followers into your office When people follow you on social media, it is because they want to stay connected with your brand.
Giving them a glimpse inside your day-to-day world is a great way to do just that.
Take pictures of your team members and your offices.
This is a good option for Facebook and Twitter as well as Instagram.
People like feeling as if they are included in what is going on behind the scenes of your office or warehouse.
Listen to your audience This doesn't always mean asking them directly what they like to see.
Often, you can discover that just by being observant.
What images are getting the most likes and comments? What is getting shared most? Knowing what they like makes it easier for you to curate images that will get the most engagement from your social followers.
Don't be afraid to put in your personality If you are a brand that likes to encourage fun, go with it.
Your audience will like seeing images of you and your team having fun.
Take a picture of an office prank or a "before coffee" selfie that will get your followers to smile.
A great photo can get a lot of interaction from your followers.
Once you have it all figured out, you will be amazed at how much your brand and your audience will grow.
Are you using photos as a part of your social media marketing strategy?
Posts that include a great image encourage more interaction with followers, so this is what your business needs to focus on if you want to get noticed.
Learn how to take a great photo Most everyone knows how to snap a picture.
Anyone with a cell phone can click a few off easily.
But there is a difference between knowing how to snap a picture and being able to capture an image that is worth sharing.
Social networks like Pinterest and Instagram put a lot of emphasis on great images.
If you scroll through the most popular images on Pinterest, you will notice that these are not quick clicks with the cell phone.
Those images are carefully created to show to the best advantage.
Take time to familiarize yourself with the equipment you have and the techniques needed to get the most out of it.
You don't have to have a $1,000 in fancy photography equipment to get some amazing shots.
It just takes understanding how to hold the camera you are using, getting the angle and composition right, and of course great subject matter.
Showcase your products Be cautious with this! While you do want to promote the products you are selling, you don't want to turn into the door-to-door salesman that everyone avoids.
On Pinterest, have one board dedicated to products and have several other boards that relate to your business without being too self-promotional.
When you post images to Facebook or Instagram, it is a good idea to ask your fans to submit photos of themselves using your products.
It's a good way to promote yourself without being pushy.
Welcome your followers into your office When people follow you on social media, it is because they want to stay connected with your brand.
Giving them a glimpse inside your day-to-day world is a great way to do just that.
Take pictures of your team members and your offices.
This is a good option for Facebook and Twitter as well as Instagram.
People like feeling as if they are included in what is going on behind the scenes of your office or warehouse.
Listen to your audience This doesn't always mean asking them directly what they like to see.
Often, you can discover that just by being observant.
What images are getting the most likes and comments? What is getting shared most? Knowing what they like makes it easier for you to curate images that will get the most engagement from your social followers.
Don't be afraid to put in your personality If you are a brand that likes to encourage fun, go with it.
Your audience will like seeing images of you and your team having fun.
Take a picture of an office prank or a "before coffee" selfie that will get your followers to smile.
A great photo can get a lot of interaction from your followers.
Once you have it all figured out, you will be amazed at how much your brand and your audience will grow.
Are you using photos as a part of your social media marketing strategy?
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