• Always make sure the name of your company is out there to attract new clients.marketing image by dead_account from Fotolia.com
  
  A growing insurance agency clientele base provides lucrative income for your business. Agencies typically pay agents on a commission basis, which means the salaries you pay are based directly on the business the agents bring in. An efficiently run agency earns steady income. Referrals provide residual income once you develop a clientele portfolio and are the key to a robust repeat business.
  
  

Develop a Network

• There are agents within your community who may have plans to retire soon or who may have more clients that don't need their type of insurance. Numerous insurance job openings will arise to replace agents who leave or retire, according to the Bureau of Labor Statistics Career Guide to Industries, 2010-11 Edition. By networking with agents who are ready to quit or retire, you can easily take over serving their clientele.
  
  

Look Into Lead Exchange Services

• Joining a local lead-exchange service allows you to fill a need in your community for customers seeking the insurance coverage you sell. A lead exchange service meets weekly or monthly with agents in different insurance fields to exchange names, addresses and phone numbers of potential clients. A health insurance agent might recommend some of his clientele to you who may be looking for the type of insurance your agency provides. Lead exchange services benefit both parties who network together. Look in your local business section of the newspaper to find network groups or exchange services in your field, or join your local chamber of commerce.
  
  

Offer Clientele Rewards

• Ask clients for referrals to steadily grow the agency's clientele, then present these clients with a small token of appreciation for names or leads that help you build your base. This strategy builds customer loyalty and offers incentive to clients to provide referrals. If you sell car insurance, for example, you can offer a first aid travel kit for your client's car.
  
  

Pass Out Flyers

• Hand out flyers to a certain number of customers per week. Look at every potential customer as one who can lead you to 10 or 15 additional clients, according to InsureMe. Pass out flyers and have your agents pass out flyers to between 50 and 100 people per week. The most effective way to distribute flyers for insurance agents is through a low-cost local door-hanging service targeting newly developed neighborhoods in the area with potential clients. Also, when you or your agents go out to dinner, leave a flyer or business card for your server with the tip.
  
  

Get Listed Locally

• Placing an advertisement in the yellow pages is another idea, as is taking out a small ad in your local newspaper on a regular basis, according to InsureMe. Place the ad in places where people may potentially be looking for other services, such as at real estate agencies and car dealerships; this increases your visibility.