Why Do Flooring Manufacturers Have Photos That DON"T Show Their Flooring?
Do me a favour.
Go on a hardwood flooring manufacturer's website and check out the photos.
Are they small swatches of flooring or do they show a full room? More than likely they only show a small swatch or you click on the swatch and it blows up to a photo of a full room.
You will probably notice that either a) the flooring in the photo is so blurry you can only see the colour and can hardly make out the width and definitely not see the board lengths, or b) the photo is of a beautifully decorated room with area rugs and gorgeous furniture but you can barely see any of the flooring.
The worst part is most of the time the writing and the literature with the flooring specs is actually hindering your view of the open floor.
Why would a company selling hardwood flooring do their best to hide it? Wouldn't they want to show the flooring off as much as possible? The reason for this is simple; they have short board lengths and don't want you to see! It is very rare that you will see it published on the manufacturer's website what their board lengths are, and they do their best to hide this in the photos.
Personally, I consider this to be very deceptive but it is common practice among most Canadian and American hardwood flooring manufacturers.
If you are proud of the hardwood flooring you are selling, the flooring should have the spotlight in your photos.
You shouldn't have to lure your prospective customer's eyes away from the product you are selling with (fake) views of mountains or a beautiful ocean scene in the background.
The consumer is buying the flooring so show them how great that is.
Many consumers are fooled by this marketing but you aren't going to be one of them.
Don't be fooled by beautiful photos with blurry floors.
Believe me, these people have enough money for quality photography and the blurring of the floors is not an accident.
When you are buying a floor, you want concrete details on what the flooring will "actually" look like in your home.
Ask the salesperson how long the longest board will be and what the average length will be before going ahead with the order.
The best practice is to have them put it in writing.
If a salesperson is hesitant or refuses to put it in writing you should be deeply concerned.
Better yet, have them open a box right in front of your eyes.
Hardwood Flooring is a big investment so you don't want to choose your flooring based on a small sample in a carpet store and a blurry website photo.
Go on a hardwood flooring manufacturer's website and check out the photos.
Are they small swatches of flooring or do they show a full room? More than likely they only show a small swatch or you click on the swatch and it blows up to a photo of a full room.
You will probably notice that either a) the flooring in the photo is so blurry you can only see the colour and can hardly make out the width and definitely not see the board lengths, or b) the photo is of a beautifully decorated room with area rugs and gorgeous furniture but you can barely see any of the flooring.
The worst part is most of the time the writing and the literature with the flooring specs is actually hindering your view of the open floor.
Why would a company selling hardwood flooring do their best to hide it? Wouldn't they want to show the flooring off as much as possible? The reason for this is simple; they have short board lengths and don't want you to see! It is very rare that you will see it published on the manufacturer's website what their board lengths are, and they do their best to hide this in the photos.
Personally, I consider this to be very deceptive but it is common practice among most Canadian and American hardwood flooring manufacturers.
If you are proud of the hardwood flooring you are selling, the flooring should have the spotlight in your photos.
You shouldn't have to lure your prospective customer's eyes away from the product you are selling with (fake) views of mountains or a beautiful ocean scene in the background.
The consumer is buying the flooring so show them how great that is.
Many consumers are fooled by this marketing but you aren't going to be one of them.
Don't be fooled by beautiful photos with blurry floors.
Believe me, these people have enough money for quality photography and the blurring of the floors is not an accident.
When you are buying a floor, you want concrete details on what the flooring will "actually" look like in your home.
Ask the salesperson how long the longest board will be and what the average length will be before going ahead with the order.
The best practice is to have them put it in writing.
If a salesperson is hesitant or refuses to put it in writing you should be deeply concerned.
Better yet, have them open a box right in front of your eyes.
Hardwood Flooring is a big investment so you don't want to choose your flooring based on a small sample in a carpet store and a blurry website photo.
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