Finding a good AdSense keyword starts with a good AdSense niche topic. Without a good AdSense niche to feed on for ideas, there's no hope in your quest for profitable AdSense keywords.

Building a successful AdSense site is about putting together well planned, well written and well designed website that has been primed with profitable AdSense keywords.

These keywords not only get your site appearing highly in specific search engine queries, it also attracts high paying ads to your site. Google's scheme often rewards well optimised AdSense sites. If your site has the right kinds of profitable keywords, you will eventually get ads with high Pay-Per-Click (PPC) values.

So how do you get these profitable AdSense keywords?

First you need to isolate a popular high paying niche. There's a number of ways to do this but the best involves doing some in-depth research. What this research will reveal is that certain terms pay extremely highly such as;

• Mesothelioma - $65.00 (ppc) - 0.5-1 (clicks per day)
• Loans - $50.00 (ppc) - 10-20 (clicks per day)
• Life Insurance - $45.00 (ppc) - 70-100 (clicks per day)
• Motor Insurance - $35.00 – 30 (clicks per day)

But they get very low click through and are basically unpopular. But some terms do not pay as highly but are extremely popular such as;

• Hotels - $2.50 (ppc) – 560000 (clicks per day)
• Flights - $2.00 (ppc) – 560000 (clicks per day)
• Cars - $3.00 (ppc) - 360000 (clicks per day)
• Films – $2.30 (ppc) – 150000 (clicks per day)

A profitable AdSense keyword is one that actually makes you money. So that even though the terms in the first list looks extremely attractive, they are unlikely to make you any money at all because they are so unpopular. If you were to base a website on a niche theme among those topics, it could be months before you get a single click on any of the ads on your site. It is also very unlikely you will be delivered high paying ads if you are an AdSense beginner anyway.

On the other hand if you were to put together a decent website based on a theme on any of the topics on second the list you are more likely to get clicks. You are also more likely to get ads that might pay in the range listed.

To isolate profitable AdSense keywords you need to focus on words that are popular among visitors but not your fellow publishers (your competition). To do this you need to do a simple search engine query which involves typing the word in question into the input field of Google and looking at the figure displayed on the right after the query is complete. This number displays the amount of websites that have used the term under investigation. The smaller the value (meaning less competition) and the better the keyword.

This is only a basic outline of the procedure involved in isolating profitable AdSense keywords. But it is an important initial step that can give you an idea of the worth of a particular keyword. Of course a more in depth procedure involves using a keyword discovery tool like the one available through Google or the one at wordtracker.com. But finding a good niche among already popular, profitable AdSense topics is a good way to start for any budding AdSense publisher.