Google universal search is changing the way marketers should think about web videos.
Why? This article will explain why it would a mistake for a marketer to ignore the new way of searching.
But first, let's do a quick recap of what Google universal search is and why you should care.
Google universal search is Google's new method of how their search results show up.
So, in the past, when you searched on Google, you would only see results of websites, or maybe sometimes blogs.
Now, today, when you search on Google, you get back results from more than just websites.
You get results from images, news, blogs, and of course...
videos.
So imagine this.
If you're a marketer trying to get higher rankings and more exposure for your business, wouldn't you find it useful to have a web video, branded for your business, appear in the top results of a highly competitive search? Yes, you would.
Here's something you need to know.
There are hardly any videos out there today online.
In other words, YOU have the unique opportunity right now to create and market videos for highly competitive key phrases in your niche.
Hardly anyone is going it, and you could be the first.
Let's take a real-life example just to illustrate the point.
If you search on Google right now for "water gardens", you will see their are 3,000,500 results.
Now, if you do the same search at YouTube (who Google owns), you'll see there are only 3,100 results.
So now you have to imagine which one is easier to break into? The one with 3 million results, or the one with 3 thousand results?