Video marketing is one of the easiest ways to get your product and services seen by a lot of people.
This, in turn, will increase sales.
I'm going to tell you about 2 different types of videos that will help make that sale.
1.
Videos that drive traffic - These videos are usually 1-2 minutes long.
They are used on video sharing sites such as Youtube.
In this video, you want to introduce yourself.
Explain a problem that your product can fix.
Tell them they can get this solution on your site.
Then show and tell them the site.
If you have the ability to put a title on the screen, be sure to put your website up that way.
End it with a smile and you're golden.
You can then post this video.
2.
Videos for your site - These videos are about 1-2 minutes long.
They are used for when people visit your site.
In this video, you want to introduce yourself again, explain some of the features of your site, tell them about a deal you have going on (if you do) and then wrap it up with another big smile.
This video goes directly on the front page, usually near the top.
Many people will create a video like example 1.
They won't however, create a video like example 2.
If you create both videos, it adds credibility and personality.
For people that came to your site by means other than video, this is the first time they have seen you.
Take advantage of putting both videos up to increase sales.