Social Media Measurement
Social Media Measurement is critical for small businesses and people who want to build successful online brands.
Why share content on the Web if you can't learn how it is received by your intended audience? First, consider the goal of your social media campaign.
Do you want to increase the number of subscribers to a blog, entice people to make a purchase, or create a space where you can communicate the benefits of your brand with an online audience? Your goals will determine the social networks to share on and how to communicate the message.
For example, if you want to engage people on a daily basis using frequent conversation and including elements of PR, check out Twitter.
To offer a more curated 'scrapbook' that warehouses shared content from fans, look to Facebook.
So far we've talked about using Facebook and Twitter, but don't forget the most important place to drive people using social media: your own blog or website.
What's the point of boosting the popularity of third party social networks alone when you could be promoting your own content? Another key reason to drive traffic to your blog is the ability to 'curate' the landing page visitors come to.
This can include design that triggers specific emotions, forms that encourage email submission and list building, or converting visitors to make purchases.
How do you track the success of your social media efforts? Cold, hard data! Some of the best analytics available to you are 100% free and easily accessible.
The most important blogging analytics are free courtesy of Google Analytics.
Using GA will show you how many people visit your content, where they come from, the keywords that trigger your content being shown in the SERPs, along with useful data like bounce rates and time on site.
HootSuite and Bit.
ly are two killer tracking methods for sharing URL's on the Web.
You can create tracking Web addresses free and discover which content receives the most clicks.
Once you understand what your audience wants to read and watch, the easier it is to produce and share more relevant information.
The end goal is more visits and followers who will promote your business or brand online (Inbound Marketing vs.
Traditional Marketing).
Bottom Line: Use tools like Twitter, Facebook, and personal or business blogs to share your content with fans and followers, but never forget to let the analytics guide your progress and growth.
The more relevant and helpful you are to people, the more likely they will commit to advocating for you on the social Web.
Why share content on the Web if you can't learn how it is received by your intended audience? First, consider the goal of your social media campaign.
Do you want to increase the number of subscribers to a blog, entice people to make a purchase, or create a space where you can communicate the benefits of your brand with an online audience? Your goals will determine the social networks to share on and how to communicate the message.
For example, if you want to engage people on a daily basis using frequent conversation and including elements of PR, check out Twitter.
To offer a more curated 'scrapbook' that warehouses shared content from fans, look to Facebook.
So far we've talked about using Facebook and Twitter, but don't forget the most important place to drive people using social media: your own blog or website.
What's the point of boosting the popularity of third party social networks alone when you could be promoting your own content? Another key reason to drive traffic to your blog is the ability to 'curate' the landing page visitors come to.
This can include design that triggers specific emotions, forms that encourage email submission and list building, or converting visitors to make purchases.
How do you track the success of your social media efforts? Cold, hard data! Some of the best analytics available to you are 100% free and easily accessible.
The most important blogging analytics are free courtesy of Google Analytics.
Using GA will show you how many people visit your content, where they come from, the keywords that trigger your content being shown in the SERPs, along with useful data like bounce rates and time on site.
HootSuite and Bit.
ly are two killer tracking methods for sharing URL's on the Web.
You can create tracking Web addresses free and discover which content receives the most clicks.
Once you understand what your audience wants to read and watch, the easier it is to produce and share more relevant information.
The end goal is more visits and followers who will promote your business or brand online (Inbound Marketing vs.
Traditional Marketing).
Bottom Line: Use tools like Twitter, Facebook, and personal or business blogs to share your content with fans and followers, but never forget to let the analytics guide your progress and growth.
The more relevant and helpful you are to people, the more likely they will commit to advocating for you on the social Web.
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