People today have very short attention because of the many options that internet provide us. So it is a challenge for every website owners to capture the interest of audience and take the opportunity of that one-second glimpse to make them stay and continue exploring your website.

Have a Simple yet Effective Website

Following the K.I.S.S (Keep it simple and straightforward) principle is very important to have an effective web design. Do not over decorate your website with unnecessary elements that will only confuse users. Keep in your mind that people search the web for information, to know what is the best product or service in the market, who are the best service provider, etc.

You can easily respond to your target audiences' questions and needs if your website is easy to navigate and loads faster. And you can only achieve this if you have a simple and user-friendly website. Hence, when you are designing a website think carefully if your website really needs the plugins that you included in your website and remove the unnecessary elements in you website. It will be easier for your users to grasp the message that you want to convey in simple websites because it is easier to use, uncomplicated and loads faster than the complicated websites. Make your website identifiable and understandable.

Don't Make Your Users Pause and Think

When creating a website make sure that your visitors will abruptly identify what your page is all about. At a split of second you have to create a good impression and make them easily recognize you. The navigation and site architecture have to be spontaneous before questions starts to pop one by one on your audience's head. A coherent structure, understandable visual hints and recognizable links can aid users know what they need to learn about your page. Make your website identifiable and understandable. Your visitors will effortlessly get the information that you want to tell them if you will reduce the complexities in your design.

Help Users Explore Your Site and Learn More about You

Get rid of all the distractions that encumber your visitors from exploring you website. Minimize the actions that you require to your users when endorsing some free trial tools or products. The lesser the actions they have to perform, the higher the chance that they will subscribe to your tools or products.  Moreover, you have to let your visitors learn the content of your website and find out how they will benefit from buying your products or availing your service without obliging them to share their private information. Remember that you have to make your users feel safe and comfortable while testing the features of your services.

Engage your Audience

Your design must assist your users see the important details of you page and aid them focus on what to do. Your call-to-action must be distinct from all the other parts of your website. Your call-to-action must be clear, compelling and visible. In addition, your content must be consistent and persuasive. And proper alignment should be observed in your design. It is the most important visual solution you can use to make your design comprehensible.

Use Simple and Effective Words in Writing

Be forthright when writing your website content. Use appropriate and simple words in writing that even an average person could understand. Use short and concise phrases instead of extravagant words and exaggerated statements. Employ uncomplicated language. Through your written content you are able to directly reach your audience and communicate to them directly what your website is all about, the services or products you offer and how can you be a part of the solution to their problems.