3 SEO Mistakes That You Should Avoid
Traffic happens to be one of the most important elements of your online business, without which, it's impossible to see any positive results. It's relatively easy to learn to optimize your site in order to receive this kind of traffic directly from search engines. Unfortunately there are some Internet marketers who make a point of working on ways to fool the search engines instead of using proven optimization tactics. This is the reason many websites get banned by Google and other major search engines. Of course there are some webmasters who don't know that what they're doing is unethical. In both the scenarios, it's the lack of knowledge that pushes them to take bad steps. In order to get your SEO tactics correct, it's important to know what you're doing wrong. This article will be looking at some of the SEO mistakes you will do well to avoid.
Making the website with excess flash is a common SEO blunder made by beginner webmasters. Flash may get you lots of cool points, but your website won't rank any higher because of it. Flash is impressive to the people who visit your site, but search engines aren't able to recognize it so it the bots won't be able to crawl your site.
The search engine bots are more concerned with content and if they don't find it they'll leave. You will get ranked higher if you do this. Flash makes your website look good, so if you don't want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. The search engines will place you higher the more content you have.
The second big mistake is internally linking your pages wrong. This is another area where you have complete control over the outcome and you should take full advantage of it. This will give you link juice, increase your ranking and get you targeted visitors. Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. Just try it and you will see results. And these aren't short lived results. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?
Don't associate yourself with unethical SEO consultants. You will find that companies offering SEO services are all over the place these days. Most of these companies are ok to work with, but some of the companies use black hat techniques, or techniques that don't work within ethical boundaries. Search engines are notorious for banning sites with no notice. That is why it's necessary only to hire SEO professionals that not only have a reputation, but who will also constantly let you know where their progress lies. The more they reveal to you the better they'll be.
Who knew that SEO was such a simple beast to tame? The more you practice optimizing your site, the better results you will get. It seems that Google is placing a large emphasis on the number of relevant backlinks that a site has so it would be wise to focus a little bit more of your time on getting them.
Making the website with excess flash is a common SEO blunder made by beginner webmasters. Flash may get you lots of cool points, but your website won't rank any higher because of it. Flash is impressive to the people who visit your site, but search engines aren't able to recognize it so it the bots won't be able to crawl your site.
The search engine bots are more concerned with content and if they don't find it they'll leave. You will get ranked higher if you do this. Flash makes your website look good, so if you don't want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. The search engines will place you higher the more content you have.
The second big mistake is internally linking your pages wrong. This is another area where you have complete control over the outcome and you should take full advantage of it. This will give you link juice, increase your ranking and get you targeted visitors. Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. Just try it and you will see results. And these aren't short lived results. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?
Don't associate yourself with unethical SEO consultants. You will find that companies offering SEO services are all over the place these days. Most of these companies are ok to work with, but some of the companies use black hat techniques, or techniques that don't work within ethical boundaries. Search engines are notorious for banning sites with no notice. That is why it's necessary only to hire SEO professionals that not only have a reputation, but who will also constantly let you know where their progress lies. The more they reveal to you the better they'll be.
Who knew that SEO was such a simple beast to tame? The more you practice optimizing your site, the better results you will get. It seems that Google is placing a large emphasis on the number of relevant backlinks that a site has so it would be wise to focus a little bit more of your time on getting them.
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