Avoid This Fatal Flaw When Connecting With Your Potential Clients
There are so many ways for you to reach potential clients...
your website, your blog, your marketing materials, your Facebook posts, your networking, public speaking, your fliers and handouts, etc.
Some are more effective than others, but whether it's online or offline, you have many opportunities to touch and connect with your ideal client (who desperately NEEDS your help and is so ready to get AND pay for that help from the right person).
The opportunity to bring in this new paying client is right there, waiting for you to grab hold of it, however,it can be easily squandered and lost.
This is something that Paige and I see again and again (and we were guilty of it ourselves, until we saw it was costing us clients).
What is this fatal flaw that creates a wall between well meaning, heart-centered coaches and entrepreneurs and their ideal clients ready to get the help they desire? Well, it's forgetting the Rule Number One...
it's NOT about you, it's about them.
The other day, preparing for a call with a potential client, we went to their website which was ALL about the service provider -what they did, the service they provided, their philosophy, their modality, the importance of their modality, how to use their modality, why their modality was better than other modalities, etc.
The thing missing was actually the most important piece, the potential client.
If we were in the market for this service, we probably wouldn't have used this person (unless they came with a really good recommendation, from someone we really trusted).
Now I'm sure this person was good at what they did and spent a lot of time perfecting their skills,but the fact of the matter is they were just talking about themselves and weren't talking, at all, about what the person reading the webpage was going through.
And this was the gaping hole in the success this coach so desperately wanted.
They missed any opportunity to connect with their ideal client,and in the process they lost a possible client.
Here is another example...
go to just about any networking event and you will see (and probably talk to) someone who we would refer to as a "One-way Street".
This is someone who only has the conversation going one-way,they are only talking about themselves, their business and what they do.
It's hard (if not impossible) to build connection if you are focusing only on yourself and not listening to what is going on for the other person.
When we are coming from a place of service, when you're being an Advocate, it's all about our clients - it's about their struggles and pains, their needs and their desires.
This is how you connect.
This is how you build know, like and trust.
This is how you bring in clients into your business.
This is how you change the world.
Assignment Give your client communication a good review.
Is your website clearly addressing your ideal client's struggles, concerns and desires? When you're out in your community, is your message and communication about them and what they need...
or only about you and what you offer? It's an important question to ask yourself, and can mean the difference between an instant authentic connection, with your ideal client reaching out to work with you OR them moving on to the next person who offers the same service you do - but speaks directly to their needs.
your website, your blog, your marketing materials, your Facebook posts, your networking, public speaking, your fliers and handouts, etc.
Some are more effective than others, but whether it's online or offline, you have many opportunities to touch and connect with your ideal client (who desperately NEEDS your help and is so ready to get AND pay for that help from the right person).
The opportunity to bring in this new paying client is right there, waiting for you to grab hold of it, however,it can be easily squandered and lost.
This is something that Paige and I see again and again (and we were guilty of it ourselves, until we saw it was costing us clients).
What is this fatal flaw that creates a wall between well meaning, heart-centered coaches and entrepreneurs and their ideal clients ready to get the help they desire? Well, it's forgetting the Rule Number One...
it's NOT about you, it's about them.
The other day, preparing for a call with a potential client, we went to their website which was ALL about the service provider -what they did, the service they provided, their philosophy, their modality, the importance of their modality, how to use their modality, why their modality was better than other modalities, etc.
The thing missing was actually the most important piece, the potential client.
If we were in the market for this service, we probably wouldn't have used this person (unless they came with a really good recommendation, from someone we really trusted).
Now I'm sure this person was good at what they did and spent a lot of time perfecting their skills,but the fact of the matter is they were just talking about themselves and weren't talking, at all, about what the person reading the webpage was going through.
And this was the gaping hole in the success this coach so desperately wanted.
They missed any opportunity to connect with their ideal client,and in the process they lost a possible client.
Here is another example...
go to just about any networking event and you will see (and probably talk to) someone who we would refer to as a "One-way Street".
This is someone who only has the conversation going one-way,they are only talking about themselves, their business and what they do.
It's hard (if not impossible) to build connection if you are focusing only on yourself and not listening to what is going on for the other person.
When we are coming from a place of service, when you're being an Advocate, it's all about our clients - it's about their struggles and pains, their needs and their desires.
This is how you connect.
This is how you build know, like and trust.
This is how you bring in clients into your business.
This is how you change the world.
Assignment Give your client communication a good review.
Is your website clearly addressing your ideal client's struggles, concerns and desires? When you're out in your community, is your message and communication about them and what they need...
or only about you and what you offer? It's an important question to ask yourself, and can mean the difference between an instant authentic connection, with your ideal client reaching out to work with you OR them moving on to the next person who offers the same service you do - but speaks directly to their needs.
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