In business you need customers to want to buy from you, rather than from someone else.
What is it about you, your products, your services, that will make people want to buy from you.
This is you Unique Selling proposition.
Unique - It clearly sets you apart from your competition, positioning you the more logical choice.
Selling - It persuades another to exchange money for a product or service.
Proposition - It is a proposal or offer suggested for acceptance.
Creating a USP takes a bit of effort and thought, but it is definitely worth it because of the advantage it will give you in the marketplace.
Your USP will form an integral part of your marketing and help to create your identity The key steps to creating a USP are: Identify and use the biggest benefits that you offer to your customers, this could be price, service, availability but you need to present that as a benefit to your customer.
Write you USP so that it creates a sense of urgency and of being the logical choice.
Your USP can be based around your product, around the offer that you make to the customer or around the guarantees that you provide.
Try to find a gap, need or pain point that isn't being addressed by anyone else.
Be specific about what makes you unique.
If possible offer customers some proof.
Now aim to put all of this into one clear, easy to read, sentence.
Make sure that every word in the sentence is helping to make you unique and to attract customers to your business.
Once you have written your USP you can, and should, use it in all of your marketing material.
Make your USP bold but make sure that you can, and do, deliver on it.