Your business needs seo (search engine optimization) because the internet has become very crowded.

Every business looking to stay in business has or intends to put their business online.

Once online they expect the customers to come flocking through the door.

What normally happens is nothing.

No more customers. Why?

There are millions of web pages on the web and the search engines send what is known as a spider bot out to look at all the pages it can find. It decides what the site is about and how relevant the site is to the content and links the bot crawled. Then it stores the information in its database.

When someone enters a term into the search box the search engine displays the results it believes matches what the searcher was looking for.

I know you paid x amount of dollars for your site and it looks great, and it just might!

I've seen some very good looking sites not on the first page of Google. This is normal.

With all the competition out there you need to do more than everyone else to get on the first page of Google, Bing, etc. The internet has become very dynamic.

I know from soliciting business owners that they don't all get this. They have a hard time believing they should pay for a service to get them higher rankings but the truth is, without seo and monitoring your web presence, the firms that do will always out rank your site.

The firms who get their web pages on the first three pages of Google for a business related keyword will be the only sites customers find. Think about the last time you searched for something on line. How many pages do you go back?

So what is seo?

Seo is nothing more than finding out what the search engines believe relevant and applying them to your web presence.