There are so many marketing tools to choose from.
It can be difficult to know which will work best for your business.
However, a weekly e-mail newsletter is an effective and easy marketing tool for any business owner.
Here are 6 reasons why you will benefit from publishing a weekly e-mail newsletter of your own.
1.
Sending out an e-mail newsletter is inexpensive.
There are no printing or mailing costs associated with contacting prospects via e-mail.
You will need to use a newsletter management program to send out your newsletter, but you can look for one within your price range.
Newsletter management programs allow subscribers to manage their own subscriptions, so you don't need to pay anyone for that service.
Some even offer templates for you to use so you won't need to hire a designer either.
2.
You can track your marketing.
Many newsletter management programs offer tracking so you can see how many of your subscribers are opening your newsletter.
You can also see which links in your newsletter they're clicking on.
This will tell you what it is about your newsletter that interests your readers the most, and you can make the appropriate changes.
3.
You are marketing to people who are interested in what you sell.
Your subscribers signed up for your newsletter because they were interested in the information you offer.
This can make it easier for you to convert them into buyers.
4.
Your subscribers will become familiar with your products or service.
It's said that people need to hear about your product or service at least seven times before they will think about purchasing it.
If you send out a weekly newsletter, that's a great way to tell them about your product, over and over again.
Remember to include helpful information as well, so they won't feel like you're sending them a sales pitch every time.
5.
You will become a reliable resource, not just a salesperson.
If you regularly publish helpful information in your newsletter, you will become a trusted expert.
Your subscribers will think of you as a helpful resource they can go to for advice.
This means they will be more likely to purchase from you when they're ready.
6.
You will build relationships with your subscribers.
People buy from people they know, like and trust.
When your subscribers hear from you on a regular basis, you will become familiar to them.
They will feel like they know you and get to like you.
Because you're consistently providing good information, they will come to trust you.
When they're ready to purchase, everything will be in place for them to buy from you.
An e-mail newsletter is a great marketing tool that any business owner can use.
Not only is it simple to manage, it will help you turn more of your prospects into customers.