Mobile applications provide organizations opportunity of creating, expanding and sustaining business. However, to tap the opportunity, businesses need to come up with customized mobile applications. For several businesses, particularly in the service sector, development of mobile applications is no more a matter of choice but a necessity -.

Mobile phone technology has made rapid strides in the recent years. Things hitherto not thought of such as mobile banking, mobile cloud computing, video consumption on mobile have become possible, thanks to the leading edge technology. These developments have placed the power of versatile use of mobile sets in the hands of end users. At the same time, they have also provided for the businesses to connect to the end users. Riding the new medium, they open a new medium to market themselves.

Mobile computing enables people to reap the benefits of IT without being tied to a single location. People can do things on the move. Mobile applications can also be used in other portable IT devices such as laptop computers, palmtop computers or personal digital assistants apart from the mobile phones and smart phones. Mobile applications today use diverse communication technologies such as:

Bluetooth - links mobile devices sans wire
Wi-Fi – a type of wireless local area network technology
GPRS data services – data networking services for mobile phones
Dial-up services – data networking services using modems and telephone lines
Virtual private networks – secure access to a private network

Mobile applications provide organizations the opportunity of creating, expanding and sustaining business. However, to tap the opportunity, businesses need to come up with customized mobile applications. They can also come up with useful applications for users. For instance, Evernote iPhone application makes a killer digital substitute. The phone turns the phone into the ultimate digital archive by assembling snapshots, written notes and voice recording, all available with a simple search – from your mobile device or PC. The app can perform character recognition that turns the text in photos you shoot into searchable text.

Surging demand for mobile phone applications has led to the development of completely a new sector in software development i.e. third party mobile application development companies. Various mobile operating platforms are in vogue today such as iPhone, BlackBerry, Android, , Windows etc. Businesses need to come up with applications compatible with all these platforms to reach optimum number of customers. Development of these applications helps businesses perform certain functions necessary for the business and helps them connect with their customers. In fact, for several businesses, particularly in the service sector, development of mobile applications is no more a matter of choice but a necessity and great opportunity to target growing number of smartphone users.

With technology expanding every day, users can only expect to come across mobile applications that can perform even more complex functions. It has already made distance and time barrier irrelevant. Now, with high processing power, capacitive user interface and Wifi, it has created a spectrum of opportunities to engage with customers, making it an indispensable tool for businesses. These applications can be innovatively deployed for real time sale of products and services, boost productivity, cut costs and connect to users.

Businesses conscious of the cost of mobile applications development can outsource the task to countries such as India. Whether it is Android, Blackberry, Windows or iPhone application development India has emerged as a hub of mobile application development. The country has a pool of IT experts having exposure to the development of mobile apps for multiple platforms that enables the software development companies in India to come up with customized mobile apps for their clients.