Blogging is getting very popular.
Businesses are also getting on board of the blogging trend.
On the other hand, there are also many businesses that are still reluctant to touch blogging preferring to stick with the normal website.
The fact is that business needs blog.
Why? Here are few points that hopefully can change your mind on the needs of business to have blog: 1.
Keep in touch with current customers Blog is the most effective way to keep in touch with current customers.
Providing the option for visitors to register to receive emails when the blog is updated, blog is the best way to keep in touch with the visitors.
The customers will be able to know the latest the business is offering and the promotions the business is having.
2.
Update visitors of new developments in the company Through the blog, the company can easily update the visitors of the latest developments.
These can be new products, new services, new promotions or even a new season sale with special pricing for a limited period.
In fact, you can also provide downloadable discount voucher from the blog to encourage visitors to purchase from you.
3.
Reach out to potential customers Similar to the previous points, visitors are your potential customers.
You can use the blog to turn those people to become your customers with correct message and promotions.
4.
Share company expertise You can also use the blog to share your company expertise.
We are not talking about free sharing of the company's intellectual properties.
Some special knowledge can be shared freely.
With generous sharing, your company will be seen as the expert in your field.
5.
Offer company view on certain topics With blog, the company can also offer opinion on certain public topics.
It does not have to be official but the blog will be able to broadcast your company view effectively.
6.
Solicit feedback from visitors An important feature of blog is the comment section.
It allows your visitors to leave comments.
This allows effective two-way communication.
Of course you can control which comments you desire to appear on your blog.
This is important to prevent garbage.
When you are blogging long enough, you will realize that not all comments are related and some are even outright spams with uninvited advertisement.
7.
Collect ideas and suggestions for product and service improvements Through the blog, you can also create polling or survey for people to provide their feedback and suggestions.
Some people even use blog as the customer support help desk with the capability to turn the postings into FAQ list.
8.
Build additional web traffic If done properly, blog can easily achieve higher ranking with search engines.
It is due to the blog nature with regular fresh content rich with keywords.
Through the blog, you can link back to your main website.
With this link, the blog should be able to channel more traffic to your website.
Personally I believe this is an amazing feature of blog for small business.
9.
Quicker to update and more cost effective to maintain Blog is very easy to update and maintain.
You don't need a whole IT department to deploy and support your blog.
Even installing the blog software is relatively straight-forward.
After configuring the blog with desired features, you are practically self-sufficient.
You don't even need to tweak the technicalities to continue posting and maintaining your blog.