Everyone is well aware that the Google search engine is the biggest search engine on the planet (next to my ex-wife, that is, who just seemed to know the answers to everything!).
But Google has so much more to offer with its incredible array of helpful search engine tools.
Apart from the obvious Google search engine, there are some cutting edge keyword tools that make some paid applications pale in comparison.
There is of course the keyword tool, the good thing about this is that you will find the latest up to date keyword information, you know their database is up to date (that's what spending a squillion dollars will get for you).
One of the best tools that is available for free is their 'Insights' tool.
This is an incredible benefit to you because it will provide you with accurate information on whatever keyword you choose to investigate.
The information is so good that it will give you an edge over anyone else who doesn't use it, for instance you will be able to see the latest rising search terms in the Google search engine.
This is great for getting the latest keywords to use on your articles because you know that they are the hottest keywords to use.
It will also give you an idea of what country the information comes from so it is quite detailed in every respect.
Another tool that is a part of the Google search engine machine it the 'Trends' section.
This will give you worldwide statistics on previous and current trends relating to your search term input.
This is another quite valuable tool to use on a regular basis as you can see where certain products and keywords have cycles.
Try doing a Google trend analysis on the word 'bronchitis' and you will see what I mean.