Concerns With Keyword Research
In doing keyword research - or even keyword tracking - for your SEM, PPC and SEO campaigns - there are numerous concerns that need to be looked at. Here are just some of them:
1. The keyword youre bidding on may be too broad.
Your keywords may not be hitting the mark. Maybe what you are putting in your site or your ad may not be the words your competitors are typing in. On that, you should be cautioned.
For example, you bid for term such as video games That alone as a search may be too broad, considering that were way past the 80s and games are just more than Pong or Qubert. Youve now got RPG games, combat games and so on, and you have to specifiy which of these games you want to be searched for.
Another factor is that broad/general keywords have too much competition. Bags, example, could still compete with accessories when customers do their search.
2. Different words used by business-owner and customer
The keywords you think are ranking highly in search engines may not be the ones they are looking for. You may be thinking that whenever people are looking for outdoor gear, theyll be typing in hiking gear. Then you find out later on that theyre actually searching for camping gear. Not only do they miss your website, they troop to your more knowledgeable competitor more.
3. Its not in the quantity, its in the quality
Remember the time when youd search for a topic and youd actually go to pages that barely have anything in common with the term you searched for?
Say, while doing a search on Ab Machines, youd see this site called AbMachines.com that claimed to be the comprehensive guide to Ab Machines. But then when you click on it, youd get an intro copyin big bold lettersthat runs: Find Ab machines in your area. Discounts on Ab machines right at your fingertips! We have the most ab machine information about every machine ever invented. And right below it, are links to obscure pay sites that dont really give you what youre looking for.
By stringing together words that didnt make sense, yet since they made heavy use of keywords, such sites made themselves irritatingly visible on the front pages of searches. Well, Google, Yahoo and Bing have made controls on that now and its not just easy anymore to rank high for a keyword, even if SEO is still a primary basis for research.
That is why it is important that you have to keep a lid on the SEM, PPC and SEO competition. You should know their every move, and allocate a good part of your money for market research. The money you put out will give you better returns. But just as important is what you will be spending it for.
Again, with web-based keyword research and tracking tools at your disposal, you have the information right at your tips. You get information on not just a keyword, but also the basic results that come with it. More than the rankings, youll have to have a deeper analysis on the PPC returns it could give you, why they get the number of clicks the get, how much they fare at that current time, and how the rates of search for it fares with your competitors.
In doing so, youll be able to hit more targets and have less blanks in your SEM, PPC and SEO campaigns.
1. The keyword youre bidding on may be too broad.
Your keywords may not be hitting the mark. Maybe what you are putting in your site or your ad may not be the words your competitors are typing in. On that, you should be cautioned.
For example, you bid for term such as video games That alone as a search may be too broad, considering that were way past the 80s and games are just more than Pong or Qubert. Youve now got RPG games, combat games and so on, and you have to specifiy which of these games you want to be searched for.
Another factor is that broad/general keywords have too much competition. Bags, example, could still compete with accessories when customers do their search.
2. Different words used by business-owner and customer
The keywords you think are ranking highly in search engines may not be the ones they are looking for. You may be thinking that whenever people are looking for outdoor gear, theyll be typing in hiking gear. Then you find out later on that theyre actually searching for camping gear. Not only do they miss your website, they troop to your more knowledgeable competitor more.
3. Its not in the quantity, its in the quality
Remember the time when youd search for a topic and youd actually go to pages that barely have anything in common with the term you searched for?
Say, while doing a search on Ab Machines, youd see this site called AbMachines.com that claimed to be the comprehensive guide to Ab Machines. But then when you click on it, youd get an intro copyin big bold lettersthat runs: Find Ab machines in your area. Discounts on Ab machines right at your fingertips! We have the most ab machine information about every machine ever invented. And right below it, are links to obscure pay sites that dont really give you what youre looking for.
By stringing together words that didnt make sense, yet since they made heavy use of keywords, such sites made themselves irritatingly visible on the front pages of searches. Well, Google, Yahoo and Bing have made controls on that now and its not just easy anymore to rank high for a keyword, even if SEO is still a primary basis for research.
That is why it is important that you have to keep a lid on the SEM, PPC and SEO competition. You should know their every move, and allocate a good part of your money for market research. The money you put out will give you better returns. But just as important is what you will be spending it for.
Again, with web-based keyword research and tracking tools at your disposal, you have the information right at your tips. You get information on not just a keyword, but also the basic results that come with it. More than the rankings, youll have to have a deeper analysis on the PPC returns it could give you, why they get the number of clicks the get, how much they fare at that current time, and how the rates of search for it fares with your competitors.
In doing so, youll be able to hit more targets and have less blanks in your SEM, PPC and SEO campaigns.
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