How to Create Great Landing Pages
- 1). Decide if you want to design the landing page yourself or use a template. A template can be purchased, usually in a package of several templates or offered free on the Internet. For your own design you will need to learn how to use HTML code at least from a cheat sheet.
- 2). Choose colors and layout style for the landing page. Be as creative as you like, but remember the web is worldwide and the idea is to invite as many visitors as possible. Stay away from anything offensive or shocking including clashing color combinations.
- 3). Use pictures to invite visitors to look deeper into your website. If you sell flowers for example, showing the nicest bouquets or specimen is a great way to greet potential customers.
- 4). Create several landing pages every time you need a new one. Make vast changes on some, including layout and colors. Make the same page over again with subtle changes, like moving the pictures slightly or changing the font.
- 5). Upload the landing page to the website for testing. If you happen to own several domains, buy some cheap hosting packages and upload several pages for testing on the web at one time. Track the number of visitors or sales the site receives during a chosen time frame. Change out the landing page to test the next one and track it for the same period of time until you find the most success.
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