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Why You Need To Focus On Video Product Creation

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2007 is starting to look like the year of the vlogs. An explosion in Internet video is taking place, and in large part it's an explosion based on video blogs. A massive online industry is gearing up around video sharing sites like YouTube and Internet video platforms like Brightcove.com. Television is moving online, and Internet TV may soon replace your favorite TV programs.

If you're an independent producer of video content or an Internet marketer interested in learning how to take advantage of the revolution in Internet video technologies, a good site to visit is Rocketboom (www.rocketboom.com). This site is marvelous in its simplicity; it has already grown into one of the most popular sites on the Internet. Rocketboom focuses on what's happening in the world of Internet news and technology. Its content is presented in a light and highly entertaining format.

Video podcasting is going to have an even greater impact on the Internet than audio podcasting has had. Don't let the terminology throw you: Video Podcasting involves nothing more complicated than copying and pasting code into your web site or blog to make a video clip available on the Internet for other people to view.

Find a vision for your video product. The keys to creating a successful video product are the same as the keys to success in any business venture: establish priorities and stay focused on your goal. Your vision must be to create a video product that adds something of value to your customers' lives. Inspirational videos and how-to videos accomplish this goal-one of these areas is a good place to start. Keep these simple tips in mind as you start to develop a video product for sale on the Internet:

The ease with which a video product can be uploaded to video sharing sites like YouTube and Google Video is bringing about an explosion in Internet video. YouTube started as a site where individuals could share home videos with friends and family members. And although the bulk of the video content on YouTube continues to be home videos produced by amateurs, the site is beginning to attract professional content producers and large media companies. YouTube recently entered into a partnership with the BBC, for example, which illustrates how professional video content is beginning to move online.

If you aren't creating video products for both free distribution and sale on the Internet, you aren't reaping the full benefits of connecting your business to the Worldwide Web.

You may be impressed with how Internet has become a great tool for gathering and transmitting information, but creating video content for a potential audience of millions on the Internet is the best way to take your business to the next level.

Check out Rocketboom and then come back to this article. When you do, I think you'll be ready to create your first great video product for sale on the Internet.
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