Facebook In Your Face With Their New Home App
Android phone users may soon be annoyed by online ads.
Facebook has launched an app called Home.
This app, which only will run on Android phones, is designed to preempt a Google search.
The app will promote online ads on the home screen of a person's Android cell phone.
Merchants today have several advertising choices, especially when it comes to social media outlets like Facebook.
The problems merchants often face with online ads are the cost and the ROI.
A recent article on Yahoo! Finance noted, "Research firm eMarketer expects U.
S.
mobile ad spending to grow 77 percent this year to $7.
29 billion.
" While these numbers are great for the people selling the ads, are these numbers really beneficial for the merchants who are taking out the ads? Past studies almost always lead to a conclusion of "no.
" The first issue merchants should address when considering buying online ads, especially when it comes to Facebook's new Home app, is the audience.
Looking at an ad every time someone glances at their phone is bound to become annoying.
These type of ads can also become white noise.
Home could actually drive Facebook's audience away.
Annoyance can hinder effectiveness.
Online ads (just like any form of advertising) also rely on repetition.
This brings me to my next point.
Repetition can be quite costly.
Especially since Home is a new program and everyone is expected to jump on board quickly.
The Neilson Group agrees online ads, even with lots and lots of repetition, do not work.
The Neilson Group has cited, "Because of the drastic differences in popularity between sites, only the top 0.
01% of websites can generate sufficient revenues from advertising: in the larger picture, advertising is almost irrelevant for success.
" If a merchant is blindly buying advertising, without knowing who the audience is, the advertising is comparable to shouting in the woods.
No one will see, hear or buy! People who embrace Facebook may end up turning away from the social network out of annoyance caused by online ads.
Home is a great idea but not a very realistic one.
Imagine having to watch an online ad every time you wanted to check your text messages, perform an Internet search or make a call? The concept of Home may quickly end up like the domain bubble of 1999.
It is possible that many merchants will buy online ads on Home.
And, it is possible these ads will self-destruct after an irritated Facebook audience cancels their accounts.
Merchants seeking to sell their products and build a brand need to be smart when it comes to building an audience.
Most people who seek-out deals don't believe a company utilizing online advertising is a valid resource.
Even The Neilson Group admits that online advertising and brand building aren't the same thing.
The media-monitoring outlet has several reports to back this theory.
How does this help or hurt merchants? I believe the Home app might be disastrous for Facebook and their merchants.
Home might be nothing more than a salesman that follows you around all day.
What happened to cold calling? When is the last time your answered the door for a salesman much less buy something from them? Facebook Home App is the latest in technology that represents these same intrusive practices.
Do you plan on using the Home App? Will this be a cure to Facebook's moble marketing issues?
Facebook has launched an app called Home.
This app, which only will run on Android phones, is designed to preempt a Google search.
The app will promote online ads on the home screen of a person's Android cell phone.
Merchants today have several advertising choices, especially when it comes to social media outlets like Facebook.
The problems merchants often face with online ads are the cost and the ROI.
A recent article on Yahoo! Finance noted, "Research firm eMarketer expects U.
S.
mobile ad spending to grow 77 percent this year to $7.
29 billion.
" While these numbers are great for the people selling the ads, are these numbers really beneficial for the merchants who are taking out the ads? Past studies almost always lead to a conclusion of "no.
" The first issue merchants should address when considering buying online ads, especially when it comes to Facebook's new Home app, is the audience.
Looking at an ad every time someone glances at their phone is bound to become annoying.
These type of ads can also become white noise.
Home could actually drive Facebook's audience away.
Annoyance can hinder effectiveness.
Online ads (just like any form of advertising) also rely on repetition.
This brings me to my next point.
Repetition can be quite costly.
Especially since Home is a new program and everyone is expected to jump on board quickly.
The Neilson Group agrees online ads, even with lots and lots of repetition, do not work.
The Neilson Group has cited, "Because of the drastic differences in popularity between sites, only the top 0.
01% of websites can generate sufficient revenues from advertising: in the larger picture, advertising is almost irrelevant for success.
" If a merchant is blindly buying advertising, without knowing who the audience is, the advertising is comparable to shouting in the woods.
No one will see, hear or buy! People who embrace Facebook may end up turning away from the social network out of annoyance caused by online ads.
Home is a great idea but not a very realistic one.
Imagine having to watch an online ad every time you wanted to check your text messages, perform an Internet search or make a call? The concept of Home may quickly end up like the domain bubble of 1999.
It is possible that many merchants will buy online ads on Home.
And, it is possible these ads will self-destruct after an irritated Facebook audience cancels their accounts.
Merchants seeking to sell their products and build a brand need to be smart when it comes to building an audience.
Most people who seek-out deals don't believe a company utilizing online advertising is a valid resource.
Even The Neilson Group admits that online advertising and brand building aren't the same thing.
The media-monitoring outlet has several reports to back this theory.
How does this help or hurt merchants? I believe the Home app might be disastrous for Facebook and their merchants.
Home might be nothing more than a salesman that follows you around all day.
What happened to cold calling? When is the last time your answered the door for a salesman much less buy something from them? Facebook Home App is the latest in technology that represents these same intrusive practices.
Do you plan on using the Home App? Will this be a cure to Facebook's moble marketing issues?
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