When it comes to marketing your business online, it can be quite overwhelming.
It's easy to get bogged down with the new shiny object syndrome or the guru of the day telling you what you should be doing.
But, when it all comes down to it, there are only 3 things you need to know to ensure your online marketing success.
1.
Qualified Traffic- You need to increase web traffic to your website.
And not just any traffic, you need a good list of qualified prospects that are ready, willing and eager to purchase your products and service.
Lead generation has never been easier; however, it's always best to use an integrated approach to generate leads.
You can choose from direct mail, media relations, networking, article marketing, social media, online press releases, forum posting and many more strategies that will help you get the leads to grow your business.
2.
Lead Capture- It's no secret that web surfers have a short attention span.
That's why it's crucial for you to get their information as soon as they come to your website.
Web surfers will not stay on your website long when they first visit it.
It's not because they don't like what you have to offer, people often get distracted.
Maybe they saw a new gadget on another site, they ha d to walk the dog, or cook dinner.
Whatever their reason for not staying on your site is, it's your job to make sure you collect their information.
An easy way to do this is to have an "opt-in" form.
An "opt-in" box is usually in conjunction with e-mail.
This little box, ask for the prospects name, email, phone number, or whatever information you would like.
This way if your prospect leaves your site, you have a way of contacting them again in the near future.
Many website owners enhance their sign up list by offering a free goodie like a special report, an audio CD, or an e-book.
3.
Conversion- You don't have a business if you are not converting that traffic into sales.
Remember, people won't buy from you the first time they come to your site.
That's why you want to capture their information so you can build a relationship with them overtime.
So, what exactly is conversion? Simply put, Conversion is the action that you want the visitor to take when he comes to your site.
It can be, download report, fill out form, buy product, or take a quiz.
You want your prospect to raise his hand and say I have an interest in what you are offering and I want more.
This shows that your prospect is allowing you to market to him openly and freely.
Once you follow these 3 steps, you want to continually focusing on your conversion.
Because if the traffic doesn't convert into sales, you just don't have a business and won't be able to make money online.