Internet Marketing For Coaches - Why You"re Not Selling Any E-Books
Creating an e-book to help you develop multiple streams of income for your coaching practice is a smart idea.
But writing and publishing a digital product is completely different than selling one.
Suffering from a lack of sales? Here are the three things you're missing that are holding you back.
1.
You Don't Have A Sales Letter Like it or not, sales is a major part of your coaching practice.
But sales doesn't have to be pushy.
It's just showing how your products and services help people.
All you need to think about when creating your sales letter is telling a story of how the contents of the book will help them.
Then you need to get testimonials from people who have benefited from your writing.
Here's the thing about ebooks - nobody wants to buy them.
No one wakes up in the morning looking for an eBook they can buy.
What they're really doing is looking for a solution to their problems.
A sales letter is your place to shine and show how you can solve those problems.
2.
You Don't Have Traffic To Your Site While it may seem obvious, it's important to know that getting visitors to your site and sales letter is vital.
Any traffic generation method will work - article marketing, optimizing your site for the search engines, and social media are great places to start.
Think volume here.
Even the best sales letters convert into sales at a rate of 5% (and that's a high number).
3.
You Didn't Launch Your E-Book Most e-books fail to sell because they lack a well planned launch.
Some parts of a successful launch are having many affiliates to promote for you and delivering great content that inspires and helps people.
Excellent affiliates who believe in your product can do wonders for your sales.
Having remarkable content during the launch phase builds the buzz you need to create that "buy it now" feeling.
When you combine a strong sales letter, website traffic, and a buzz producing launch, you have laid a solid foundation for more sales and opportunities for upsells and other streams of income.
But writing and publishing a digital product is completely different than selling one.
Suffering from a lack of sales? Here are the three things you're missing that are holding you back.
1.
You Don't Have A Sales Letter Like it or not, sales is a major part of your coaching practice.
But sales doesn't have to be pushy.
It's just showing how your products and services help people.
All you need to think about when creating your sales letter is telling a story of how the contents of the book will help them.
Then you need to get testimonials from people who have benefited from your writing.
Here's the thing about ebooks - nobody wants to buy them.
No one wakes up in the morning looking for an eBook they can buy.
What they're really doing is looking for a solution to their problems.
A sales letter is your place to shine and show how you can solve those problems.
2.
You Don't Have Traffic To Your Site While it may seem obvious, it's important to know that getting visitors to your site and sales letter is vital.
Any traffic generation method will work - article marketing, optimizing your site for the search engines, and social media are great places to start.
Think volume here.
Even the best sales letters convert into sales at a rate of 5% (and that's a high number).
3.
You Didn't Launch Your E-Book Most e-books fail to sell because they lack a well planned launch.
Some parts of a successful launch are having many affiliates to promote for you and delivering great content that inspires and helps people.
Excellent affiliates who believe in your product can do wonders for your sales.
Having remarkable content during the launch phase builds the buzz you need to create that "buy it now" feeling.
When you combine a strong sales letter, website traffic, and a buzz producing launch, you have laid a solid foundation for more sales and opportunities for upsells and other streams of income.
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