Many companies who have recognized the potential of the Internet, have responded by designing elegant and attractive web pages that people access through their personal computers, either from home or their office. This strategy has proven to be very effective up until recently. This is due to the fact that up until about five years ago, virtually all Internet traffic went through computers that were connected through a modem or router in a specific location. What has changed since then is the tremendous surge in mobile users.

This is due to the explosion of handheld devices, offered by major manufacturers such as Apple, Samsung, and to a lesser extent Nokia. These manufacturers constitute the bulk of the new generation of cellular phones, known as smart phones. These powerful and slick devices have evolved from just simple phones to be used for conversations or even text messaging, and have truly become Internet appliances, with speed and convenience that rivals any regular computer.

Another trend that has taken hold beyond anyone's expectations is the new tablet computer. Apple led the way when they introduced the iPad few years back, and it quickly attracted a host of imitators. Not only did regular cell phone manufacturers decide to expand their product offerings to include tablets, but even some traditional Internet-based vendors such as Amazon decided to jump into the fray, who now offers several models that are becoming very well accepted.

This seismic wave of change means that more and more people are ditching their desk-based computers for more convenient mobile devices that they can use virtually anywhere. This implies that any company that still only has a presence on the Internet that is optimized for desktop computers is missing out on a large part of their potential market.

They need to quickly adapt their traditional web pages to the major mobile operating systems, such as Android, iOS and even the new mobile Windows versions. Most companies don't have the expertise to do this by themselves, as it requires the specialization that goes beyond designing and optimizing traditional web pages. This opens up a great market opportunity for specialists in mobile computing to offer their services as a mobile website developer. There are many ways they can accomplish this, but one of the easiest ways is to partner up with a company that already has expertise in the area, and that can sell or license their technology.