To improve search engine rankings, the common technique that we use is listing the right keywords. It is extremely important choosing the most appropriate keyword for better search engine positioning.

Keywords are words or concepts that are significant, in particular any word used as the key to a code or used in a reference work to link to other words or other information. We use keywords to find relevant and useful web pages or useful results in internet searches.

So you have to analyze your business carefully and think of all the keywords that relate to your company or product. If you are selling furnitures for example, then ask yourself what words would you search for when looking for the same product. You may ask other people, maybe your friends, to think about the same question. You also need to consider who will be needing your service. Then you may also include variations of the keywords for other may have misspelled keywords in their research and some other words may have variations. The more specific keywords you used, the better the chance that people who find your site through search engines will actually benefit from its content. The only thing you will avoid is putting the wrong keywords. If your keywords don't relate to your site's content you risk being penalized for spam.

Finding the right keywords is not that as easy as it may seem and the success of your website may depend on traffic directed from search engines; and to figure on a search engine you will have to optimize your site with relevant keywords.

Keywords are also important in link building. Keywords that are relevant can be used to make the link more user-friendly as well as help the search engine detect what the link is connecting to. It will help you get a higher ranking for those specific keywords included in your link. It also carries extra weight as another site is recommending your page for a particular keyword. Including relevant keywords in your title text and anchor text can improve your search engine placement a lot.

There are softwares that could suggest a good keyword for you. These tools could make an easy task for you but manual intervention is still somewhat important.

Examples of these tools are: an IM Toolpad, a powerful software suite for keyword brainstorming, web page analysis, web page tweaking, website monitoring, competition research, sales strategy implementation and more. KeywordPad, a Windows software for managing large keyword lists used in your Internet marketing campaigns such as organic search engine optimization, PPC advertisement campaigns, etc. You can use it to clean, modify and multiply your keyword lists. Then Good Keywords, a free Windows software for finding the perfect set of keywords for your web pages. It also includes a site popularity meter that allows you to measure your success by comparing your traffic with that of your competitors and a link popularity meter for checking how many sites link to you. There is also a Wordtracker that used to discover the best keywords for your website.