It is to be noted that social media marketing is the one of the most preferred online marketing tools.
Studies state that companies are expected to double its SMM budgets in the next 3 years.
For most of the small businesses, SMM might sound interesting at first, but soon they will realize, it is not as easy as it sounds.
SMM can be a great tool in helping your business to reach potential customers and stay connected with your current customers if the right amount of time and skills are invested.
Tips on SMM Analyze, Plan and Build your Social Media Campaigns:

• The first step, before you register your business in any of the networking pages, is having a clear analysis and understanding of what your business wishes to achieve through this and does it actually need to take up this marketing tool.
  
• Draw your own SMM strategy that helps you to attain goals through social media.
  
• Set up your own SEO calendar with weekly, monthly and bi -monthly tasks of posting blogs or videos or articles.
  

Create a profile and build networks & connections

• Make sure you provide a complete profile of your company with the determined keywords for your products to get indexed in the search engines.
  
• Build your professional network through LinkedIn which will give you a lot of insights about the business trends and also increase your company goodwill among your peers and competitors.
  

Post the engaging content and never spam

• Post or share entertaining and educational content on your page and do not spam with irrelevant topics and excessive promotional content.
  
• Images, Videos, Info-graphics, podcasts, hash tags, quotes are various forms of content that can be created and shared with your audience.
  
• The reach and views of a post also depend on the time it is posted.
  To grab the attention of maximum viewers, post during the heavy online traffic hours.
  
• Content Curation (collecting, organizing and sharing of own content or other's content) is also a good method to capture your audience attention.
  

Give Manual replies and do not set auto replies

• In such interactive platforms, a manual reply gives a personal touch to your customers rather than auto-replies.
  
• Create a two-way communication forum in your product page that allows you to get a first-hand feedback and review from your customers.
  

Focus on one channel

• You can choose one social media website that best suits your business and be connected through it, as managing with multiple sites can be stressful.
  
• Choosing the suitable socializing page depends on your SMM goals and strategy.
  

Perform a regular Audit

• Conduct social media pages audit at regular intervals.
  Update your profile page pictures, cover photos and company information frequently.
  
• There are many free SMM analysis tools available to help you in analyzing the reach and effectiveness of this marketing technique.
  

These above mentioned SMM methods for small businesses can create a buzz about your company and earn more likes and followers for your page.
Although, attracting the target audience is better than having huge number of likes and followers.
Create a rapport with your audience by replying to their comments and tweets.
Channelize your content advertisement through these websites and get immediate feedback from your audience.