Here's the scoop on why speakers, coaches and consultants use social networking as a marketing tool: 1.
To make friends.
Friend is a term used loosely in social media forums but basically, if you've heard it once, you've heard it a thousand times--people must know you, like you and trust you to do business with you.
Social marketing is about building relationships based on personal connections and recommendations.
Guards are down and people are connecting.
2.
To build lasting relationships.
Yep, in social settings like these.
You have thousands of opportunities to connect with people all over the world.
You never know which connection will lead you to that prospective client, speaking engagement, publisher, etc.
Podcasting expert, Leesa Barnes tells about how she scored a publishing deal for her book by being socially connected.
She set her intention to publish a book, told everyone she could that she wanted to write a book and kept connecting with her audience.
A few months later, a friend referred a book publisher to her because he wasn't available to write the book.
What if she wasn't connected? What if she hadn't shared her desires with others? 3.
To announce business events, services and products.
Speakers, coaches and consultants are positioning themselves as experts, connecting with folks and marketing their products, services and events like crazy.
Some are tactful and some aren't.
Keypoint: There is an art and science to how you sell your services in social mediums.
4.
To spend less.
Social marketing is changing the game big time.
I mean really leveling the playing field.
It costs so much less to market yourself (especially when you do it the right way).
From hosting teleseminars to webinars and podcasting for profit, speakers, coaches and consultants can spend less and get more.
5.
To gain access to more people more often.
Social marketing is happening 24/7.
There are more people available online and you don't have to travel to reach them.
Do you want to gain access to more people more often?