Five Ways To Increase Brand Awareness Through Social Media Marketing
People can't purchase your product or service if they aren't aware it exists.
Hence, the need to raise brand awareness.
Creating brand awareness can be one of the biggest marketing challenges for a small or medium business, as it has traditionally required spending money on advertising.
And media planning and buying an be costly.
But thanks to the growing popularity of social media.
creating brand awareness online can be achieved without having to spend money on media.
However, there can be costs associated with implementing a social media program.
If you choose the social media marketing route, here are some tactics that you can employ as you set out to increase your brand awareness.
1.
Social Media Monitoring + Commenting - Discover where the conversations are online that are relevant to your product or service, and engage.
Such tools include Radian6, ScoutLabs and Sprout Social.
2.
Blogging + SEO - When you combine the power of WordPress plugins such as the All-In-One SEO pack with the ability to literally "share" your expertise (with share widgets) while building relationships online, the blog is one of the best social media marketing tactics one can employ to increase brand awareness.
There are even plugins available for installing in your blog that can automatically tag your blog posts once written, eliminating a lot of time and effort on your part.
And the more content you create and tag around a central theme, the more traffic your blog should start to attract via search engines.
3.
Crowdsourcing - Leverage your audience to create your content.
While crowdsourcing generally begins with people who are already aware of your brand, it spreads if you mix it up with other tactics, like having a contest built around reader votes.
4.
Branded widgets - Widgets provide extra functionality to a blog and can shared with others by allowing them access to the widget code.
Granted there might be some coding that has to happen to create your own widget, but create a widget that is unique and useful, and you can end up in all kinds of places online.
5.
Blog trackbacks - This involves pinging back to relevant blog posts by others who've posted content on similar topics that you have posted.
While trackbacks can be a little tricky, they can be a great way to get some extra awareness out there regarding your blog, especially if pinging back to high traffic blogs.
Hence, the need to raise brand awareness.
Creating brand awareness can be one of the biggest marketing challenges for a small or medium business, as it has traditionally required spending money on advertising.
And media planning and buying an be costly.
But thanks to the growing popularity of social media.
creating brand awareness online can be achieved without having to spend money on media.
However, there can be costs associated with implementing a social media program.
If you choose the social media marketing route, here are some tactics that you can employ as you set out to increase your brand awareness.
1.
Social Media Monitoring + Commenting - Discover where the conversations are online that are relevant to your product or service, and engage.
Such tools include Radian6, ScoutLabs and Sprout Social.
2.
Blogging + SEO - When you combine the power of WordPress plugins such as the All-In-One SEO pack with the ability to literally "share" your expertise (with share widgets) while building relationships online, the blog is one of the best social media marketing tactics one can employ to increase brand awareness.
There are even plugins available for installing in your blog that can automatically tag your blog posts once written, eliminating a lot of time and effort on your part.
And the more content you create and tag around a central theme, the more traffic your blog should start to attract via search engines.
3.
Crowdsourcing - Leverage your audience to create your content.
While crowdsourcing generally begins with people who are already aware of your brand, it spreads if you mix it up with other tactics, like having a contest built around reader votes.
4.
Branded widgets - Widgets provide extra functionality to a blog and can shared with others by allowing them access to the widget code.
Granted there might be some coding that has to happen to create your own widget, but create a widget that is unique and useful, and you can end up in all kinds of places online.
5.
Blog trackbacks - This involves pinging back to relevant blog posts by others who've posted content on similar topics that you have posted.
While trackbacks can be a little tricky, they can be a great way to get some extra awareness out there regarding your blog, especially if pinging back to high traffic blogs.
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