What makes finding that out even tougher is the fact that he has no idea who to trust.
Most people probably asks themselves whether someone advertising things to them, daily, is one to trust.
And, on the same note - and even worse - if that same person is, more or less in every advertisement, making outrageous claims; that just go against your common sense.
So, in order for marketing to make sense to somebody, the person needs to know more about it.
The great news is, that: despite it being incredibly difficult to find trustworthy people in this industry, trustworthy people do exist.
Some of those making the most money, from internet marketing, are actually very caring people.
Better yet: they are making all of that money for the simple fact that they are caring.
They care, so they make money.
It is not how things usually are, but it is true nonetheless.
Let us go into what these types of people are doing to market properly; explore what principles they are using to market.
One principle, as was just mentioned, is caring for people.
Why is that important? Actually - the answer, to that question, is complete common sense (common sense being another principle to follow).
Why is caring important ever? Because, if you care about other people, other people will want to listen to you (because you are seen as valuable to them; which is another, huge thing and, principle to go by).
In the marketing area: if you care, people will want to reciprocate with money.
If you have cared enough, for people with a specific problem - that you have found the solution, and found a way to reach them with the solution - of course they are willing to invest in that solution.
How do you make more money? By finding out in which areas (niches) people have bigger problems, more money and an increased willingness to spend.
Anyone, who cares to solve another person's problem, can market.
How do I know that? For a start, some of the world's leading copy writers - Jay Abraham and Clayton Makepeace - constantly revert back to empathy as the main reason for their extreme success at copy writing.
They say that, in order to have someone pay you for anything you need to give them something (in a way that makes them realize it can help them; how, else, are they going to be convinced they should pay for it?).
If you do not know what somebody's problem is, you cannot solve it.
If unable to solve the problem, you cannot solve it.
If you know what somebody's problem is, and you are great at solving the problem, if you do not know how to reach the person you cannot solve the problem for them.
In other words: if lacking any of these three aspects, you will not make lots of money in internet marketing.