How to Make Your Podcast Newsworthy
Journalists want to profile new and interesting stories and podcasters are constantly looking for publicity.
Then why aren't more podcasters being profiled in magazines, newspapers and radio or television programs? It has everything to do with what podcasters determine is newsworthy.
Here are just a few announcements that some podcasters claim is newsworthy:
All this hype about the frequency, sound and format of your podcast is just adding noise to the eternal clutter that permeates cyberspace.
Instead, tie in the launch of your podcast to a special event, holiday or current news item.
For example:
Let your competitors make the mistake of releasing press releases that announce their use of a new microphone.
Instead, go beyond your format, frequency and sound and make your podcast relevant to journalists so they will write a story about it.
Then why aren't more podcasters being profiled in magazines, newspapers and radio or television programs? It has everything to do with what podcasters determine is newsworthy.
Here are just a few announcements that some podcasters claim is newsworthy:
- Releasing a podcast
- Releasing a new episode of a podcast that hasn't been updated in months
- Releasing the 20th episode of a podcast
- Being listed in iTunes
- Saying that some unknown (or even known) person appeared as a guest on a podcast
- Going from 30-minutes to 15-minutes
- Getting some celebrity to produce your bumper
- Moving from a mono to stereo output
- Using a high definition microphone instead of just a mic
All this hype about the frequency, sound and format of your podcast is just adding noise to the eternal clutter that permeates cyberspace.
Instead, tie in the launch of your podcast to a special event, holiday or current news item.
For example:
- A chiropractor can launch a series of episodes that focus on common back problems children experience due to oversize backpacks.
This chiropractor can time the launch with the back to school season.
This is an example of tying in the launch of your podcast with a special event. - A career coach can launch a few episodes focusing on work-at-home strategies during a city wide transit strike.
This is an example of tying in the launch of your podcast with a current news item. - A company that produces paper cups can launch a few episodes that gives tips on how to prepare for the Christmas holiday.
This is an example of tying in the launch of your podcast with a holiday.
Let your competitors make the mistake of releasing press releases that announce their use of a new microphone.
Instead, go beyond your format, frequency and sound and make your podcast relevant to journalists so they will write a story about it.
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