It's a matter of preference a lot of the time, but chocolate, despite being a personal thing, is also very popular across the globe, and there are some definite trends.
I am going to suggest some of those biggest trends in chocs and show you some of the biggest chocolates in popularity today.
For starters there is the good old fashioned dark choc.
When people think of chocolate they often think of milk first but this is not how chocolate was first "done".
Chocolate started out as a dark affair and even bitter.
These days some of the most popular chocolate is dark: sometimes flavoured, sometimes filled, sometimes plain.
Another favourite remains milk chocolate of course.
This is probably the biggest sector in the chocolate industry today, across the world Novelty chocs rank high and one of the nicest forms is personalised chocolate.
Despite there being multitudes of gifts that you can buy today, personalised items still remain very high on gift shopping lists.
This is because you can get whatever name or message you want written or printed onto your item.
That's why personalised chocolates make such unique presents and a gift that nobody minds receiving.
Finally there are many other types of chocolate available, which although not being the most popular in the world yet, may soon be as they catch on.
Consider raw, fair trade and organic chocolate.
As the trend moves more and more towards sustainability and the preservation of good health and a healthy environment, these will no doubt become more of a driving force in the chocolate industry.