As the world of Twitter has exponentially expanded over the last year, more and more people have become disappointed and disenfranchised with the service.
What is all of the hype about anyway? The truth is though that most people fail to see the results they expected because they aren't really utilizing the service in the right way.
If you are saying the wrong things in the wrong way, people aren't going to respond.
Here are 7 things to avoid when you're trying to effectively market on Twitter.
1.
Useless Tweets - You need to resist the temptation to Tweet just because you can.
People truly don't care about every small detail of your day to day life, unless you're a huge celebrity or somebody famous in which case it's a curiosity.
Don't waste your time and the time of your followers by engaging in pointless or useless banter.
2.
No Personalization - If you want to build connections and relationships with people than you have to show that you are an actual person.
You should personalize your Twitter page, place a picture on there, include your hobbies, interests and passions and more.
If you show yourself to the world as a living, breathing human being and not just some marketing bot, you'll have much more success.
3.
Following Everyone - There's no point in following people and then not paying attention to what they have to say.
And having hundreds or thousands of people that you're following can reflect negatively on you.
You want to follow people who also provide valuable insight, which can help boost your own status and also provide you with information you can use and re-Tweet, furthering your presence in the community.
4.
Endless Sales Pitches - You can quickly become overkill with your sales pitches if that's all you do.
Provide things that are actually useful and worthwhile, and the sales will come naturally as people respect what you have to say and explore your products or other offerings.
5.
Announcing and One Way Involvement - Don't become another person who does nothing but announce their own news.
Share more than just your latest sale or promotion, provide engaging, real content.
Interact with the community by re-Tweeting what other people had to say and by commenting on other interesting posts.
6.
Boring Tweets - It can be difficult to provide interesting content even if what you have to say is useful and informative.
Use compelling language that makes people want to find out more.
Your followers won't blindly read every Tweet you send just because, so give them a reason to do so and you will grow your audience.
7.
Unresponsiveness - The key to a successful Twitter campaign really is paying attention to what your followers want to see and what they wish for.
Pay attention to what they respond to the best and what they click on the best.
Read their comments to see what they are asking from you.
Develop your style of communication and what you talk about the most based on the needs of your followers.
If you avoid these 7 pitfalls of Twitter marketing you'll be able to avoid the dark side of Twitter and actually see positive returns on the time and effort you put into the service.