The Story Behind Benefit Blush
Beauty products, unlike most products, are easy to sell because of the availability of the market.
However, due to the number of competitors it is very difficult to create a niche and dominate.
Difficult, but definitely not impossible; the story of two sisters who made it big is a proof to that.
What began as a candy-themed shop in 1976 is now one of the most recognized cosmetics company in US and Europe.
Benefit offers a wide selection of beauty products to choose from and among them is the Benefit blush.
Benefit blush products come in different hues though packed similarly.
They all come in cute little boxes that easily catch the eye.
Aside from their packaging, their products are also superior in quality.
Once applied on the skin, these blushes use their denseness to match a natural blush with just a small amount.
The colors are water proof giving them that "wear-then-forget" factor.
They do not crack thereby allowing giving off a natural look all day long.
The most common Benefit blush products are as follows:
Nevertheless, a truly wise buyer would think weigh the pros and cons properly.
Doing so would help prove that the advantages of the product are actually cost more than the projected retail price.
Choosing a product with a longer shelf life and needs little amount per application would ultimately save the buyer in the long run.
The wise use of marketing strategies coupled with perseverance in the creation of a perfect blush transformed Benefit from a minute part of the cosmetics industry to one of the giants.
However, due to the number of competitors it is very difficult to create a niche and dominate.
Difficult, but definitely not impossible; the story of two sisters who made it big is a proof to that.
What began as a candy-themed shop in 1976 is now one of the most recognized cosmetics company in US and Europe.
Benefit offers a wide selection of beauty products to choose from and among them is the Benefit blush.
Benefit blush products come in different hues though packed similarly.
They all come in cute little boxes that easily catch the eye.
Aside from their packaging, their products are also superior in quality.
Once applied on the skin, these blushes use their denseness to match a natural blush with just a small amount.
The colors are water proof giving them that "wear-then-forget" factor.
They do not crack thereby allowing giving off a natural look all day long.
The most common Benefit blush products are as follows:
- The Benetint, a liquid-based blush that is used on both lips and cheeks.
- The Dandelion blush that creates a soft pink glow.
- The CORALista exudes a warmer tone of pink, almost sun-kissed in appearance.
- The high beam which brings out women's captivating glow.
Nevertheless, a truly wise buyer would think weigh the pros and cons properly.
Doing so would help prove that the advantages of the product are actually cost more than the projected retail price.
Choosing a product with a longer shelf life and needs little amount per application would ultimately save the buyer in the long run.
The wise use of marketing strategies coupled with perseverance in the creation of a perfect blush transformed Benefit from a minute part of the cosmetics industry to one of the giants.
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