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Factors That Can Affect Your Google Ranking

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Google being the foremost visited search engine is the prime alternative for webmasters to urge listed on with high ranking websites. Being number one for a highly competitive keyword is almost impossible, especially to those who've just started with their SEO campaign recently. In order to get to the top, you only need to know the factors which are the fundamentals of search engine algorithms.
€ Page Rank:- Having a high PR is also a factor that increases your chances of getting to the top spot. It's because Page rank is seen as the importance of your site in the eyes of search engines. If your site is quite important to them, then it only means that you'll be getting a lot of attention from them, wherein your crawl rates and site indexation will get higher and faster.
€ Relevance with Popularity:- A good combination of On-page (relevance) and off-page (popularity) brings the perfect marketing result. Having a more relevant page with the targeted keyword, then followed up by a high quality link building strategy is the best process that most SEOs and marketers tend to follow.
€ Build trust not links:- The best way to build trust rather than just links is through in-content based link building methodologies (article submissions, guest blogs, link requests, link baiting), given that contents with your links in it are much more valuable in the eyes of not just the search engines, but for real users/people as well. Recommendations from real people are considered to be a much more powerful vote and a trustworthy reference for both search engines and people.
€ Become an authority:- This stage being the best way to become an authority in your field is to rank highly on other related keywords as well, since when you are ranking highly for many search terms, search engines will see you as an authoritative site.
€ Webpage stability:- The longer your page/site stays on the web the more it will be trusted by search engines. And that also works with the external links you have built for your website, the longer they stay on the web the stronger votes you are getting from them.
€ Dofollow and Nofollow links:- Choosing to build dofollow or nofollow links doesn't matter anymore when you are aiming for the top spot. The most important thing is to build your links from high quality sites that are highly trusted by search engines, have high Page rank, relevant to your site.
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