Choosing An Appropriate Corporate Clothing Color
Corporate uniforms fulfill a number of different significant roles in business companies and in every other kind of institution. Although some institutions may try to present themselves as promoters of freedom, these same institutions still hold on to some practices that do not fail to represent unity among the workers inside. Anyway, aside from the message of unity, corporate clothing sends out specific messages to the observing community, depending on the type of clothing advocated for work use. Among the qualities of the clothing used for company uniforms, the color is perhaps the most easily caught by the eye and therefore has the most influence on the specific message sent out to the world by the concerned company.
In choosing the appropriate uniform color, there will then have to be reminders to give to business or company authorities so they could perfectly send the right message to their target consumers. A number of these reminders are thus given below:
1. The color red is mostly associated with food. This does not mean that if your business is not concerned about food at all, you cannot use even a pinch of red in your uniform. What this simply means is that if your business is about food, then you can take advantage of the color red, place it generously but strategically in your workers' uniforms, and then check on how positive the results can get. Anyway, red is not just about food. It can actually serve as a customer-magnet to any kind of business, only that it has been observed to be most effectively working with businesses associated with food products or services.
2. Dark or earth colors are associated with more formal business pursuits. Business lines that are concerned with high-end deals with rich clients require an agent to be in a workwear that makes him executive-looking. More fancy colors make him look rather joking, and clients would more likely have a negative impression on both the agent and the product or service he is introducing.
3. Complimentary colors create a visual balance which then helps impress the company's stability and trustworthiness on the client's mind. This is one fact that can guide the more specific ones earlier mentioned, as well as the rest of those color-matching techniques which can then be added into the list. Whatever the priority color of the company may be, it must never be matched solely with something equally strong. Only by the use of complementary colors will a uniform make the business appear to have a completeness and a deep sense of positivity.
In choosing the appropriate uniform color, there will then have to be reminders to give to business or company authorities so they could perfectly send the right message to their target consumers. A number of these reminders are thus given below:
1. The color red is mostly associated with food. This does not mean that if your business is not concerned about food at all, you cannot use even a pinch of red in your uniform. What this simply means is that if your business is about food, then you can take advantage of the color red, place it generously but strategically in your workers' uniforms, and then check on how positive the results can get. Anyway, red is not just about food. It can actually serve as a customer-magnet to any kind of business, only that it has been observed to be most effectively working with businesses associated with food products or services.
2. Dark or earth colors are associated with more formal business pursuits. Business lines that are concerned with high-end deals with rich clients require an agent to be in a workwear that makes him executive-looking. More fancy colors make him look rather joking, and clients would more likely have a negative impression on both the agent and the product or service he is introducing.
3. Complimentary colors create a visual balance which then helps impress the company's stability and trustworthiness on the client's mind. This is one fact that can guide the more specific ones earlier mentioned, as well as the rest of those color-matching techniques which can then be added into the list. Whatever the priority color of the company may be, it must never be matched solely with something equally strong. Only by the use of complementary colors will a uniform make the business appear to have a completeness and a deep sense of positivity.
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