Postcards are the quintessential marketing tool for just about any promotional outreach.
They not only allow you to clearly display your branding, but also allow you to explain your messaging.
Although having both components is a must, it is essential that you display these two factors in the cleanest form possible.
Below are three top design blunders for postcard marketing.
Mistake #1: Unharmonious Colors - Make sure that the colors you use are in line with the rest of your marketing collateral.
Cohesive branding is paramount when trying to build a brand.
So be sure that your postcard colors, fonts, and copy are all in line with your current marketing brochures, flyers and banners.
This will not only allow you to build recognition, but all enable you to build credibility.
Mistake #2: Unnecessary Fonts - Many times graphic designers will get carried away with the fonts that they use.
You should try and stick to one font.
This font should be the same as your current branding.
Also, if writing long copy, consider a serif font.
This style enables the eye to quickly read the information as well as process everything that is being said.
Mistake #3: Boring Design - Although all of your collateral should match, you should necessarily match your corporate collateral.
Most chances are that this design is professional, and can most likely be seen as "boring" by most prospects.
Instead, try and look at your corporate collateral and see where you can utilize certain components.
Do you like the layout? Or one of two of the colors? Use this in your marketing collateral and add a little "pop" by taking the brightness up a notch.
After you have designed your postcard, be sure to get a few opinions.
Offer your postcard to friends families and even strangers.
Ask what they both like and dislike about it, what draws their attention most, what would motivate them to buy from you and most importantly how you can build continued trust and credibility.