Now that you know exactly what you want you are ready to begin building your million dollar empire and lifestyle with your own online business.
If you have been investigating internet marketing for awhile you are aware of the thousands of programs and ads that offer you their take on the secret to success, sometimes for a hefty price.
They usually talk about the technical side of marketing - how to increase traffic and sales.
Should you choose: SEO, Google AdWords, Web 2.
0, copywriting, email campaigns, this or that marketing system, and the list goes on and on.
In this second in the series I want to talk about value and the people you will serve.
If you want to make money on line, your product, service, information or great idea must provide true value to people.
Keep in mind your own thoughts and feelings about all the hype and smoking mirrors that present themselves on the internet every day.
The very presence of so many sellers on the internet vying for your attention, as well as your money, and all the programs and theories masks the fact that the internet is made up not just of buyers, but of people just like you and me seeking good, up-to-date information.
Start your business by providing real value to your prospective buyers.
How do you provide value? You meet the needs people present by:

• Caring about them.
  People instinctively know who cares for them and who doesn't.
  Let your prospects know your concern for them by meeting, or better yet beating, their expectations in what you provide to them.
  Let them know it's not just about the sale for you, but also about securing their wishes.
  
• Building trust.
  We all need to know whether or not the people we deal with are trustworthy.
  Your honesty and forthrightness is key to making the sale and particularly making the second sale to your prospects.
  
• Offering knowledge.
  Knowledge is the underpinning of the internet.
  People go online to improve themselves and to learn how their lives and their environment work.
  When you give them the insights they require you will have them coming back for more of your information, programs, services and ideas.
  
• Providing entertainment.
  There is little joy in our busy, chaotic, out of sorts world today.
  People are searching for an escape, and they always enjoy a good story.
  Help them laugh, cry, feel and think, and they will continually come to you for more of the same.
  
• Suggesting solutions.
  Provide easy, workable answers to people's issues when possible and don't present them with yet another set of problems.
  

Your business should be about the value you provide your clients, not just the sales and dollars they can bring in to you.
The Golden Rule, though out of favor in some circles, still stands in concept.
Treat others as you would like to be treated, and you will be well on your way to creating your millionaire bank accounts and lifestyle.
In the next article look for how to Develop Productive Work Habits on your way to building your successful home based internet business.