The 4 Biggest Mistakes of Small Business Web Site Design
Most small business owners believe they're at a disadvantage when it comes to their online presents.
I suppose that's also why most small business websites are some of the worst!The truth of the matter is small business web site design, when done correctly, can be 1000x more powerful than any other advertising tool available.
For the most part many business owners have hectic schedules.
There's a million things to get done, and never enough time to do them!So when they go to fire up their small business web site design plans...
things tend to fall by the wayside.
Small Business Web Site Design Mistake #1: DIY Unless you're already a web developer, I'm guessing you haven't spent too much time playing around with the mechanics of the Internet.
Many SBO (Small Business Owners), because they don't really know what questions to ask decide to simply tackle the project themselves.
The end results are frequently horrifying and languish in the backwaters of cyberspace for all eternity.
Small Business Web Site Design Mistake #2: DGD DGD stands for "Didn't Get Done".
Because of the many daily pressures of running a business, frequently another project can fall by the wayside.
After all...
you've gotten along just fine without the site.
Right?(And that also counts for those who need to update the site) Small Business Web Site Design Mistake #3: Hiring The Wrong Developer "They had to push back the launch date because of...
"I hear that every 20 minutes!Let's pretend you're one of the lucky SBO's who truly understand the value of being online, and do in fact take action; what then?Well, because much of this is so complex, and the rules are constantly changing, the likelihood you will hire the wrong person the first two or three times is almost guaranteed.
Small Business Web Site Design Mistake #4: Landing A #1 Google Position For Their Business Name While on the surface it would appear to be a great thing...
#1 on Google!You have to remember something: nobody is looking for YOU!That's the whole reason you are trying to get traffic from the web, because people don't know your name yet.
This mistake is so common somebody should put up a billboard! If you only needed to rank for your name, you wouldn't be looking into web sit design in the first place!You want to rank under the idea of your business, what it is you do and how it is you do it.
That's how to drive more traffic!
I suppose that's also why most small business websites are some of the worst!The truth of the matter is small business web site design, when done correctly, can be 1000x more powerful than any other advertising tool available.
For the most part many business owners have hectic schedules.
There's a million things to get done, and never enough time to do them!So when they go to fire up their small business web site design plans...
things tend to fall by the wayside.
Small Business Web Site Design Mistake #1: DIY Unless you're already a web developer, I'm guessing you haven't spent too much time playing around with the mechanics of the Internet.
Many SBO (Small Business Owners), because they don't really know what questions to ask decide to simply tackle the project themselves.
The end results are frequently horrifying and languish in the backwaters of cyberspace for all eternity.
Small Business Web Site Design Mistake #2: DGD DGD stands for "Didn't Get Done".
Because of the many daily pressures of running a business, frequently another project can fall by the wayside.
After all...
you've gotten along just fine without the site.
Right?(And that also counts for those who need to update the site) Small Business Web Site Design Mistake #3: Hiring The Wrong Developer "They had to push back the launch date because of...
"I hear that every 20 minutes!Let's pretend you're one of the lucky SBO's who truly understand the value of being online, and do in fact take action; what then?Well, because much of this is so complex, and the rules are constantly changing, the likelihood you will hire the wrong person the first two or three times is almost guaranteed.
Small Business Web Site Design Mistake #4: Landing A #1 Google Position For Their Business Name While on the surface it would appear to be a great thing...
#1 on Google!You have to remember something: nobody is looking for YOU!That's the whole reason you are trying to get traffic from the web, because people don't know your name yet.
This mistake is so common somebody should put up a billboard! If you only needed to rank for your name, you wouldn't be looking into web sit design in the first place!You want to rank under the idea of your business, what it is you do and how it is you do it.
That's how to drive more traffic!
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