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Growing Food Sales when you Start a Dollar Store

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Selling food items has grown into big business for dollar stores.  Whether it is the snack category such as chips, candy, and others snacks, or the more traditional grocery products, shoppers like the products and they love the prices offered at their nearby dollar store.  However, given the extremely tight margins offered by products in this category, those who start a dollar store must continually work to grow sales ever higher.  While building sales, they must also be working with their wholesale dollar merchandise suppliers to cut costs to the bare bone.  In this article I provide actions to help build food department sales when you start a dollar store.

Sales can be added just by carrying the right items

When you start a dollar store, work with your wholesale dollar merchandise vendors to identify the grocery and snack items which are selling well in other stores.  Add a good assortment of these items to get started.

Meet everyday shopper needs

Focus on the basic, everyday food needs of shoppers to help grab attention and to start building your sales.  Items such as salt, pepper, spices are a great place to start.  Then add in basics such as canned vegetables and fruits, canned soups and basic breakfast, lunch and dinner options.  Many of these products are often available from the wholesale dollar merchandise suppliers you are already using in your store.

Add complementary grocery items

As sales begin to take off, build on the grocery items your shoppers are starting to expect.  Add in more of the basics like noodles and other dry pasta products, sauces and other everyday items to complete the offering in the breakfast, lunch and dinner categories are also a wise addition.   Be sure to include a good assortment of water, beverages and drinks.

Add refrigerated food items

Do you homework before adding these products.  It will take some real work to locate wholesale dollar merchandise in this category.  Even more challenging will be working the details associated with pricing.  Focus first on milk, eggs, margarine and other staples as well as beverages.

Add Frozen foods

Just as refrigerated products will be a bit of a challenge to locate, so will the frozen food items you hope to add.  Do the upfront work to locate dependable suppliers and reasonable costs before you move forward. Frozen vegetables, pre-packaged microwavable dinners and similar products as well as ice cream products will go well at the dollar price point.

Add Produce

Fruit and produce are fairly labor intensive to maintain.  However your shoppers will really appreciate the fact they can add the basic everyday fresh items to their purchases.  Develop a strong following before adding these items unless you are prepared for considerable loss due to very short shelf life.

When you start a dollar store your first challenge is to get the word out about your new business.  Then you must start to build sales in departments where there is real demand.  One example if the food category where shoppers will snap up the great values you provide.  Your food wholesale dollar merchandise vendors can be invaluable in providing suggestions about the best selling items to help you grow sales ever-higher.  Use caution whenever you add new products.  You are investing money in a new set of products and when you finally examine refrigerated and frozen items, the equipment costs can be quite high.
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