There are always a number of threats to effectively making things work with corporate reputation management. With such increasing growth and interest in corporate reputation management it becomes important that people take care of things effectively and quickly to make an impact. The right things done at the right time make a lot of difference rather than a response that is made late. There are many popular social networking forums, and for many unhappy employees, this is where they vent out. It might seem harmless but it really creates an impression on clients and anyone else who might be searching for information about the company.

In this day and age, negative publicity tends to spread like wildfire. When you are a large organization running a global business, unhappy customers will be there now and then. The aim is to soothe the fire from happening by knowing when something is not right and immediately sorting it out. Particularly in social networking, there is a big threat to companies when there are negative messages being posted or false pages being made which are not actually authorized by the company. This will tend to be a place where information is misrepresented and people tend to discuss the wrong things which are a threat to effective corporate reputation management.

You should also keep a track of other threats which may come in the form of customer complaints or feedback on some discussion forums. Links with pictures, posts or articles that are not authentic but false will also damage the credibility of the company. Sometimes, people may post multiple articles in under false ID's to flatter the company image, this does more damage as it shows that there are fake reviews being written which tends to debilitate positive corporate reputation management. You should be careful to list out the original site and also keep track of such false websites.

There are many scam sites created where customers may have negative experiences. Regular correspondence with clients ensures that they don't visit those sites and will authenticate things through secure channels before responding to any email or phone call requesting personal particulars. In many sectors where secure information is being exchanged or transactions are being done, this is a big threat. Ensure that customers only correspond with authorized personnel and channels and especially warn them of known miscreants and websites that pose as authorized personnel as part of corporate reputation management.