How Small Local Businesses Prosper in Tough Economic Times
How small local businesses prosper in tough economic times.
If people are looking for what you sell, your highest priority is to be in front of them when they are looking.
The advent of the personal computer and the creation of the Internet has created an opportunity of such magnitude for the local business owner that not taking advantage of it is just craziness.
To be able to employ a marketing strategy that literally puts them in front of people that are explicitly looking for them...
well...
what more could one ask for? The power of a website! Why so few don't take advantage of this is a question for the ages.
I'm sure they want more customers, yes? Of course! Which brings us to the highest overall priority of the local business owner; actually, the highest priority of any business (not just the local business owner) is the acquisition of customers, partners, clients, patients, subscribers...
whatever one calls the people one does business with.
The power of a website! NOT SO FAST! "What does he mean?" I hear many people whispering to themselves.
Well, it's not enough to just be represented by an Internet presence.
When people search for what you bring to the market to fulfill their wants and needs or to solve their problems, you need to be...
drum roll...
FIRST! Or darn close to it! O.
K.
the nitty-gritty is this...
cousin Frankie, a genius sixteen year old, put your business website together.
And, WOW, are you ever impressed! Just look at all those dancing geegaws and flipping doodads! This is the coolest website in existence.
Unfortunately, cool doesn't cut it! Is cousin Frankie familiar with search engine optimization? The process that gets you FIRST or darn close to it.
This too, there's an old saying "Less is More".
Are the dancing geegaws and flipping doodads distracting your potential customers from your message? You better bet they are! Look, we love that precocious genius, cousin Frankie.
But, and a BIG BUT this is, in these tough economic times are we going to hand an important aspect of our business promotion over to an amateur? I hope not! Let's zoom on over to BusinessMarketingSpecialist to see what else is going to get us FIRST in the eyes and minds of our potential customers.
The consummate competitive advantage for your local business.
If people are looking for what you sell, your highest priority is to be in front of them when they are looking.
The advent of the personal computer and the creation of the Internet has created an opportunity of such magnitude for the local business owner that not taking advantage of it is just craziness.
To be able to employ a marketing strategy that literally puts them in front of people that are explicitly looking for them...
well...
what more could one ask for? The power of a website! Why so few don't take advantage of this is a question for the ages.
I'm sure they want more customers, yes? Of course! Which brings us to the highest overall priority of the local business owner; actually, the highest priority of any business (not just the local business owner) is the acquisition of customers, partners, clients, patients, subscribers...
whatever one calls the people one does business with.
The power of a website! NOT SO FAST! "What does he mean?" I hear many people whispering to themselves.
Well, it's not enough to just be represented by an Internet presence.
When people search for what you bring to the market to fulfill their wants and needs or to solve their problems, you need to be...
drum roll...
FIRST! Or darn close to it! O.
K.
the nitty-gritty is this...
cousin Frankie, a genius sixteen year old, put your business website together.
And, WOW, are you ever impressed! Just look at all those dancing geegaws and flipping doodads! This is the coolest website in existence.
Unfortunately, cool doesn't cut it! Is cousin Frankie familiar with search engine optimization? The process that gets you FIRST or darn close to it.
This too, there's an old saying "Less is More".
Are the dancing geegaws and flipping doodads distracting your potential customers from your message? You better bet they are! Look, we love that precocious genius, cousin Frankie.
But, and a BIG BUT this is, in these tough economic times are we going to hand an important aspect of our business promotion over to an amateur? I hope not! Let's zoom on over to BusinessMarketingSpecialist to see what else is going to get us FIRST in the eyes and minds of our potential customers.
The consummate competitive advantage for your local business.
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